Building B2B Brands

Building B2B Brands

It used to be that all the most exciting marketing happened in the B2C space - those were the campaigns that won awards and got featured in industry press. The B2B marketeers were solid, reliable but not that interesting. Not any longer. A world of always-on consumers has forced B2B brands to totally re-think how they talk with their consumer. The B2B tech buyer is the same person who is buying the Vans trainers and subscribing to Netflix. They want personalisation, content relevant to their interests and businesses who share their values. B2B marketeers have had to up their game.

For early stage companies, this is a challenge. How do you deliver the quality of marketing and content across multiple channels with limited resource and budget? How do you build a consistent message when the product is evolving so fast? But equally, in the early days of a startups’ journey, companies are focused on understanding their customer’s needs and building an initial product that they can sell - do they really need a brand at that stage? As they acquire more customers and the product becomes increasingly defined, that’s when the company’s brand – as Jeff Bezos put it, “What other people say about you when you are not in the room” – becomes increasingly important.

In the latest Sports Loft podcast we are joined by the Chief Marketing Officers of FEVO and Greenfly, Betty Tran and Tom Kuhr respectively. They discuss why a brand is important to achieve scale, how their brands are constantly evolving and how building a brand plays into fundraising conversations.

Avsnitt(85)

Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

This week’s guest on the Sports Loft Podcast is Michael Proman, managing director of Scrum Ventures – a seed stage investment platform that counts large Japanese corporations among its investor base, ...

5 Juni 202445min

The Sports Loft Summit – part two

The Sports Loft Summit – part two

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this second episode of our two-part...

23 Maj 202441min

The Sports Loft Summit – part one

The Sports Loft Summit – part one

On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this episode, Charlie, Andy and our...

17 Maj 202450min

London Marathon Events: The tech behind the record-breaking event

London Marathon Events: The tech behind the record-breaking event

“The 26.2 miles of London streets from Blackheath to the Mall are, in my opinion, the most incredible experience on the planet,” says Charles Juba, group director of digital & technology at London Mar...

1 Maj 202449min

Professional Triathletes Organisation: Using tech to take triathlon mainstream

Professional Triathletes Organisation: Using tech to take triathlon mainstream

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

9 Apr 202456min

MLS Innovation Lab: Nurturing tech to grow the league

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

26 Mars 202448min

The evolution of sports sponsorship

The evolution of sports sponsorship

This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

12 Mars 202456min

Monterosa: powering fan engagement for sports' leading rightsholders

Monterosa: powering fan engagement for sports' leading rightsholders

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Feb 202444min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-borsens-finest
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
lastbilspodden
tabberaset
rss-inga-dumma-fragor-om-pengar
avanzapodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
borsmorgon
24fragor
rss-veckans-trade
montrosepodden