The NFL’s plan to develop global football fandom

The NFL’s plan to develop global football fandom

For the second year running, this year’s Super Bowl was streamed in Japanese via NFL Game Pass – the league’s direct-to-consumer (DTC) platform. The goal? To bring new fans to the sport and serve existing fans better. It worked, with viewership increasing year-on-year by triple-figure percentages.

Japan isn’t the only country on the radar of Samson Mayall, the NFL’s senior manager of direct-to-consumer. Game Pass delivers year-round NFL content to fans across Latin America in a range of local languages. Germany, a hotbed of American football fandom, has also been trialled. In total, fans can access NFL content in 200 countries around the world.

Behind each of the local language streams is Spalk – the remote commentary platform that makes broadcasting multi-language sportscasts simple. In this episode, Yanni is joined by Samson and Tom Read, chief commercial officer at Spalk, to discuss the partnership, the NFL’s approach to developing global fandom and how direct-to-consumer plays a pivotal role in the league’s goal of taking football to the world.

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Scrum Ventures: Innovate, collaborate, accelerate

Scrum Ventures: Innovate, collaborate, accelerate

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The Sports Loft Summit – part two

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The Sports Loft Summit – part one

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On Wednesday May 8th, we held the Sports Loft Showcase 2024, where we featured twelve incredible tech companies that we believe the industry needs to know about. In this episode, Charlie, Andy and our...

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London Marathon Events: The tech behind the record-breaking event

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“The 26.2 miles of London streets from Blackheath to the Mall are, in my opinion, the most incredible experience on the planet,” says Charles Juba, group director of digital & technology at London Mar...

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Professional Triathletes Organisation: Using tech to take triathlon mainstream

Professional Triathletes Organisation: Using tech to take triathlon mainstream

This week Yanni and co-host Charlie chat with Sam Renouf, CEO of the Professional Triathletes Organisation (PTO). Sam joined the organisation in 2019 has been central to the organisation’s strategy an...

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MLS Innovation Lab: Nurturing tech to grow the league

MLS Innovation Lab: Nurturing tech to grow the league

Football in the US is growing – fast. But Major League Soccer has a long way to go to catch up with the likes of the NBA, MLB and, of course, the behemoth of the NFL. To do so, the league is turning t...

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The evolution of sports sponsorship

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This week’s episode delves into the intersection of sports, technology and sponsorship with industry experts Jason Saiban, a partner at Charles Russell Speechlys, and Sally Moore, the global sponsorsh...

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Monterosa: powering fan engagement for sports' leading rightsholders

Monterosa: powering fan engagement for sports' leading rightsholders

In this episode, Yanni and Charlie talk to Tom McDonnell, CEO at Monterosa, the platform that is helping teams and leagues wrestle the fan engagement experience away from social media or third party p...

28 Feb 202444min

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