How star signing drive fandom, and is short-form content king?

How star signing drive fandom, and is short-form content king?

This week on the podcast, Yanni is joined by a trio of industry experts, including Kristen Rodgers, the sports and media partnerships lead at Tagboard, Matt Gentry, 77 Sports Management’s managing director and Andy Selby, Sports Loft’s very own head of strategy.

Our first discussion kicks off with a deep dive into how leagues that sit outside of Europe’s top tier are using star signings to grow their fanbases. Our guests examine the Messi transfer to Inter Miami and the arrivals of Ronaldo, Benzema, and Henderson in the Saudi Pro League, exploring their impact on the league's popularity.

Moving on, we dig into the changing consumption habits in sports media, fueled by the rise of short-form content. With YouTube execs expressing concern that Shorts is cannibalising its core product, Matt, Kristen and Andy discuss what’s driving the shift to bitesize formats and what it means for sports. Plus, they examine the evolving strategies of young athletes, as they navigate the world of content and find themselves becoming influencers and content creators.

Timestamps:

  • 07:00 – Messi to Inter Miami
  • 09:00 – Athletes as creators
  • 12:45 – Building athlete brands
  • 18:00 – Saudi Pro League vs MLS
  • 22:00 – Athletes as investors
  • 30:00 – Short-form vs long-form content
  • 36:00 – How social media is impacting other formats
  • 41:00 – Young athletes navigating social media
  • 44:00 – The success of the docuseries format

Avsnitt(85)

West River Group: investing in the global innovation economy

West River Group: investing in the global innovation economy

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25 Aug 202344min

The new social media landscape, and the evolution of pre-season tours

The new social media landscape, and the evolution of pre-season tours

This week Yanni is joined by Nick Shaw, managing director of EMEA at Greenfly, and Keegan Pierce, managing director for the UK and Ireland at La Liga, as they dissect the dynamic world of sports socia...

15 Aug 202352min

Techstars: accelerating startups across sports and tech

Techstars: accelerating startups across sports and tech

This week Yanni welcomes Jordan Fliegel, managing director of Techstars NYC and Techstars Sports. Over the course of the conversation, Jordan details how Techstars identifies promising startups, and t...

9 Aug 202351min

The Women’s World Cup, and the ‘Netflixication’ of sport

The Women’s World Cup, and the ‘Netflixication’ of sport

In this week’s Sports Loft Podcast, we explore the broadcast and sponsorship landscape surrounding the 2023 FIFA Women’s World Cup, NWSL and Super League. To unpick it all, we’ve called upon Jenny Mit...

28 Juli 202342min

Where Sapphire Sport will invest its second fund

Where Sapphire Sport will invest its second fund

Our most recent episode of ‘An Investor’s View’ features Michael Spirito, a founding partner and lead investor of Sapphire Sport, the $300m venture firm that counts City Football Group, adidas and AEG...

19 Juli 202351min

Apex Capital: investing with the world’s best athletes

Apex Capital: investing with the world’s best athletes

In our new series of ‘An Investor’s View’ podcasts, host Yanni Andreopoulos sits down with Antonio Cacorino, founder and CEO of Apex Capital. In this episode, we explore the opportunities around inves...

6 Juli 202342min

How Covatic’s privacy-first approach to advertising can disrupt sport

How Covatic’s privacy-first approach to advertising can disrupt sport

Join Yanni as he chats with Nick Pinks, CEO and founder of Covatic, the Sports Loft member company that's revolutionising advertising through its private-by-design ad-tech. First up, the pair discuss ...

21 Juni 202344min

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