Levellr: building communities of superfans in sports

Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their fan communities on Discord and Telegram.

The growth of community building in sports is one of our trends for 2024, so it was great to catch up with Tom and really dig into the realities of what that means. In this episode, we explore the growth of the business, what Levellr adds to apps like Discord, and the delicate balance between building scalable software which is supported by human-powered services.

Tom shares his key learnings and success stories, discussing collaborations with industry giants like Warner Music Group, Sony Music Entertainment and Universal Music Group and setting out how similar thinking can be applied to sports. We also dig into Levellr's recent £1 million funding.

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How star signing drive fandom, and is short-form content king?

How star signing drive fandom, and is short-form content king?

This week on the podcast, Yanni is joined by a trio of industry experts, including Kristen Rodgers, the sports and media partnerships lead at Tagboard, Matt Gentry, 77 Sports Management’s managing dir...

13 Sep 202351min

West River Group: investing in the global innovation economy

West River Group: investing in the global innovation economy

In the fourth episode of this summer's Investor's View series, we welcome Anthony Bontrager, managing director of West River Group. Anthony's 25 years of experience spans founding his own businesses, ...

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This week Yanni is joined by Nick Shaw, managing director of EMEA at Greenfly, and Keegan Pierce, managing director for the UK and Ireland at La Liga, as they dissect the dynamic world of sports socia...

15 Aug 202352min

Techstars: accelerating startups across sports and tech

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This week Yanni welcomes Jordan Fliegel, managing director of Techstars NYC and Techstars Sports. Over the course of the conversation, Jordan details how Techstars identifies promising startups, and t...

9 Aug 202351min

The Women’s World Cup, and the ‘Netflixication’ of sport

The Women’s World Cup, and the ‘Netflixication’ of sport

In this week’s Sports Loft Podcast, we explore the broadcast and sponsorship landscape surrounding the 2023 FIFA Women’s World Cup, NWSL and Super League. To unpick it all, we’ve called upon Jenny Mit...

28 Juli 202342min

Where Sapphire Sport will invest its second fund

Where Sapphire Sport will invest its second fund

Our most recent episode of ‘An Investor’s View’ features Michael Spirito, a founding partner and lead investor of Sapphire Sport, the $300m venture firm that counts City Football Group, adidas and AEG...

19 Juli 202351min

Apex Capital: investing with the world’s best athletes

Apex Capital: investing with the world’s best athletes

In our new series of ‘An Investor’s View’ podcasts, host Yanni Andreopoulos sits down with Antonio Cacorino, founder and CEO of Apex Capital. In this episode, we explore the opportunities around inves...

6 Juli 202342min

How Covatic’s privacy-first approach to advertising can disrupt sport

How Covatic’s privacy-first approach to advertising can disrupt sport

Join Yanni as he chats with Nick Pinks, CEO and founder of Covatic, the Sports Loft member company that's revolutionising advertising through its private-by-design ad-tech. First up, the pair discuss ...

21 Juni 202344min

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