76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

76. Working with a Ghostwriter: Why, What, How, and How Much, with Robin Bethel

Ghostwriting has been made more visible recently with Prince Harry’s writer, J. R. Moehringer. But the practice has been around long before the prince’s memoir—and is utilized by people other than princes.

In fact, an estimated 60 percent of all nonfiction books and 70 percent on the New York Time’s best-seller list are ghostwritten.

In this episode, I am demystifying all things ghostwriting with writer, developmental editor, and book coach Robin Bethel. This episode is like listening in to two ghostwriters talking shop, trading notes, and discussing the many misconceptions about our craft.

Not only do we dive into a detailed discussion of how ghostwriting works, why someone might hire one, and our approach to the craft, but we also talk dollar bills. As in: How much will this cost you?

Ghostwriting is not only a powerful process but also a smart investment for entrepreneurs, CEOs, consultants, coaches, and people who want to uncover their unique story and message to make an impact. We discuss how to create a “shelf stable” book that becomes a business sustainability tool—and how to engage fully in the process with a ghostwriter to uncover new insights about yourself and your business.

This is a detailed, fun, and insightful episode.

Learn more about Robin

Follow me on:

To submit a question or an inquiry, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

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55. Five authors on how they did it

55. Five authors on how they did it

A couple weeks ago, I hosted an alumni celebration for graduates of my program, Nonfiction Book School. As part of the event, I asked past students to share their stories. And—wow—I was so inspired! I knew I had to share their stories with you too. This week, I’m sharing a live Facebook broadcast with five authors discussing how they accomplished their goal of authorhood. Don’t miss this inspiring episode! Some themes: courage, action, discipline. Believe in your big vision. Commit to your goal. Show up and do the work. No matter where you are on your author journey, I know this episode will inspire you to take action just like these five phenomenal authors. Don’t miss this episode! If you’re ready to uncover your unique story, write your book, and step into your purpose, join me in Nonfiction Book School! Enrollment closes March 31, 2022: https://www.nonfictionbookschool.com/. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

23 Mars 202250min

54. The true ROI of writing a book (replay)

54. The true ROI of writing a book (replay)

Many aspiring authors anchor to one thing early in the book-writing process—often before they’ve even written a word: potential book sales. They do the math: how many books will I have to sell to make back my investment (time and money)? But that’s a false equation, because the true ROI of a book isn’t as simple as calculating the number of books sold by your author royalty per book. In fact, the greatest benefits are harder to measure—but can equate to tens or even hundreds of thousands of dollars’ worth of opportunities. This week, I explore the true internal and external ROI of writing a book, including speaking engagements, media attention, a steady stream of inbound clients, new career opportunities, or stepping into your “next level” professionally—whatever that may be for you. If you’re ready to write your book and step into your purpose, join me in Nonfiction Book School! Enrollment closes March 31, 2022: https://www.nonfictionbookschool.com/. Listen to past episodes with NBS students Lindsey Weigle and Mike Green. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

16 Mars 202216min

53. Ask Stacy: How do you make time to create and write? (Replay)

53. Ask Stacy: How do you make time to create and write? (Replay)

*Important: I’m running a FREE 5-day writing challenge March 14–18. Register now.* In this episode, I answer your questions, gathered from a survey sent to my email list. They include: How do you make time to create and write? Aside from growing your business, what work-related topics are you interested in (my answer goes beyond work!)? Can you dig into how to build an audience? As always, I aim to provide valuable, meaningful content in this episode to support your growth and success. Resources mentioned in this episode: How to Create an Influential Author Platform – this is my newly updated author platform guide, helpful for non-authors too! Core Message and Professional Story Writing Guide – this training will help you uncover your core message. Don’t forget to access the free training that accompanies the guide and download the training handout. ConvertKit– this is the software I use for my email list growth, landing pages, and more. They also offer valuable education for creators. (Note that I am a paid affiliate of ConvertKit—but I wouldn’t recommend them if I wasn’t a loyal user.) If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

10 Mars 202234min

52. Ask Stacy: How do I get back into the flow when my writing is interrupted?

52. Ask Stacy: How do I get back into the flow when my writing is interrupted?

Your kid opens your door. Your email chimes. The delivery person rings the doorbell . . . three times. Your partner calls out from the other room to ask what you need from the grocery store. We’ve all been interrupted while writing, and sometimes those interruptions can completely derail focus and flow. In this episode, I detail my best advice for reengaging your brain, so you can reconnect with flow and have a productive writing session. I also dig into preventive strategies to avoid interruptions before they happen. If you’ve ever struggled to regain writing focus after interruptions, this episode is for you! If you’re ready to achieve your dream of writing your book, join me in my LIVE accelerated author program, Nonfiction Book School. Please rate and review the show! If you enjoy this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Let’s connect. Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

10 Feb 202229min

51. Why every business and brand needs a go-to-market strategy

51. Why every business and brand needs a go-to-market strategy

If you’ve never heard the term “go-to-market strategy,” this week’s episode will shift everything about how you approach marketing. I’m joined by Christina Del Villar, author, marketing expert, and client who has rocked the marketing world since releasing her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy. With over twenty-five years of experience at Fortune 100 companies and more than twenty startups, Christina knows her stuff. Whether you’re a CEO driving revenue growth, an author launching a book, or a solopreneur building an audience or launching a program, I know you’ll gain value from both the insights and practical advice Christina shares in this discussion. While her expertise is in corporate strategy, we dig deep in this discussion to apply her corporate strategies to personal brands and small businesses. Along with methodology, we dig into practical steps you can implement immediately. If you’re building an author platform, be sure to check out my valuable free guide, How to Create an Influential Author Platform. About Christina Del Villar Christina Del Villar is a Silicon Valley marketing executive, consultant and author who geeks out on helping companies transform, grow, and scale, leveraging technology with over twenty-five years of experience at Fortune 100 companies and more than twenty startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, arrived in bookstores in August 2021. Learn more about Christina at https://christinadelvillar.com/. Please rate and review the show! If you enjoy this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Let’s connect. Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

26 Jan 202238min

50. Building a lifestyle business with Indie Business Network founder Donna Maria

50. Building a lifestyle business with Indie Business Network founder Donna Maria

This week, I speak with lawyer-turned-Indie Business Network founder, Donna Maria. In this episode, we talk about creating a clear life vision, building a lifestyle business, growing an audience, and leveraging that audience for business success. Donna Maria is an author, award-winning home-based business advocate, and Certified Entrepreneur Mentor. Her personal story will inspire you to build your own lifestyle business. If you enjoy this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Mentioned in this episode: Life Visioning Guide: https://stacyennis.com/lifevisionguide Indie Business Network: https://indiebusinessnetwork.com/ Lifestyle CEO: https://lifestyleceo.com/ Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

12 Jan 202242min

49. How to create an influential author platform

49. How to create an influential author platform

Looking to build a platform to establish yourself as a thought leader? I've got you covered. This week's solo episode dives deeply into both the experience of building one (mine) and nine practical steps to build yours. Whether you're an aspiring or published author, entrepreneur, or looking to build a powerful personal brand, this episode is for you. Best of all, I’ve created a free, detailed guide to walk you through each of the steps. Download: How to create an influential author platform: stacyennis.com/platform If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at stacyennis.com. Follow me on Instagram @stacyennis, on Facebook @stacyenniscreative, and on LinkedIn. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

10 Dec 202136min

48. How to become the go-to authority and exponentially grow your business with Jaclyn Mellone

48. How to become the go-to authority and exponentially grow your business with Jaclyn Mellone

Have you ever wondered how people become a go-to authority in their industry? Back when I started my business in 2009, I wondered that very question. I looked at successful people in my space, scratched my head in confusion, and wondered how the heck they ended up so successful. Today, more than twelve years and multiple national and global brand campaigns later, I understand that being seen as an expert is as much about feelinglike an expert as it is about marketing strategy and execution. That’s why I’m so excited to welcome Jaclyn Mellone to this week’s podcast episode. Jaclyn is the founder of Go-To Gal Media, an online business coach for entrepreneurs, and host of the Go-To Gal podcast, named one of Forbes Top 21 Podcasts for 2021 and a top 200 Marketing podcast on iTunes. From mindset shifts to practical strategies, Jaclyn shares her advice for busting through mental blocks to become a go-to authority in your industry and exponentially grow your business. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! If you’re one of the first ten people to leave a review and send a screenshot to hello@stacyennis.com, I’ll send you a digital copy of my latest book, Growing Influence. Your reviews help me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page. Listen to the Go-To Gal Podcast and take Jaclyn’s Villain quiz here: www.jaclynmellone.com/quiz.

29 Okt 202153min

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