47. How to position yourself as an industry expert with PR pro Kristen Elworthy
Anyone building a personal brand knows that the more attention, the better. But how do you gain the right kind of attention—media features and audience growth—that positions you as an expert in your industry? This discussion with public relations pro Kristen Elworthy details the intersection between a personal brand and PR, and offers practical advice for an expert positioning strategy. Whether you’re in the early stages of brand building or looking to up-level your impact, this episode is full of useful insights and advice to grow your influence. Tools and resources mentioned in this episode: HARO (Help a Reporter Out) Qwoted One Pitch Podcast Learn more about Kristen Elworthy at http://sevenhillscommunications.com/. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
15 Okt 202143min
46. How to become your own boss in 12 months with Melinda Emerson
When I started my business as a side hustle in 2009, I dreamed of becoming my own boss someday. I know what it’s like to look to people who are doing the thing and wonder, how the heck did they get there? In this episode, Melinda Emerson, known as America’s #1 small business expert, shares her advice for anyone looking to start or grow a small business. She also shares hard-won insights from twenty-two years in business in her new book, Become Your Own Boss in 12 Months, Revised and Expanded, recently released from Simon and Schuster. If you’ve ever dreamed of becoming your own boss, don’t miss this content-rich discussion! Learn more and order Melinda’s new book at www.becomeyourownbossbook.com. Follow her on LinkedIn and Twitter. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
1 Okt 202136min
45. From 9-to-5 to full-time creative with Kate Peterson
Have you ever wondered what it would be like to break the 9-to-5 and run a business completely of your design? Kate Peterson, author-illustrator of the newly released travel journal, Around the World and Back Again, did just that. In this episode, she shares how she journeyed from unhappy, full-time employee to landing a coveted book deal with Penguin Random House; overcame fear and self-doubt to pitch her next book; and embraced adventure and travel. We also discuss how travel influences and supports creativity, and the power of intentional discomfort. Kate is insightful, smart, and an inspiration to every daydreaming creative out there. Learn more and order Kate’s new book: https://www.katepeterson.art/. Follow her on Instagram @katepetersonart. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
17 Sep 202141min
44. Ask Stacy: How do you make time to create and write?
In this episode, I answer your wonderful questions, gathered from a recent survey sent to my email list. They include: How do you make time to create and write? Aside from growing your business, what work-related topics are you interested in (my answer goes beyond work!)? Can you dig into how to build an audience? As always, I aim to provide valuable, meaningful content in this episode to support your growth and success. Resources mentioned in this episode: Growing Your Influence as a Nonfiction Author – this is my author platform course, helpful for non-authors too! Crafting an Effective Pitch (training for QuickBooks by Intuit) – this training will help you uncover your core message. Don’t forget to download the handout and bonus free writing guide. ConvertKit – this is the software I use for my email list growth, landing pages, and more. They also offer valuable education for creators. If you enjoyed this episode, please leave a five-star rating and review, and subscribe! Doing so helps me reach more listeners with the important message that we all deserve lives that are beyond better.
3 Sep 202132min
43. Great style is for everyone: a conversation with wardrobe stylist Laura Tully (replay)
Laura Tully loves people and fashion. When she realized she could merge the two as a style expert, her world became a hefty dose of happy. She built her company on a simple philosophy: great style is for everyone. She shows individuals how they can look and feel fantastic in what they wear by building an intentional wardrobe. She shows organizations how they can create a cohesive team image that merges each team member’s individuality with the company’s brand and culture. In this episode replay, Laura shares how she built a thriving wardrobe styling business. We talk about the importance of wardrobe style and how it can impact your mindset and actions; closet edits and other steps you can take to cultivate more intentional style; and how to craft your story and look good doing it. Laura is fun, inspiring, and full of wisdom—don’t miss this episode! Laura’s favorite places to shop mentioned in the episode are: Shopbop, Net-A-Porter, & Other Stories, and Club Monaco. Learn more about Laura at http://www.lauratully.co and follow her on Instagram @lauratully.co. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.
23 Juli 202148min
42. How to successfully market a book with Stephanie Chandler
This episode is a must-listen for authors at any stage of the publishing journey, even if you’re in the writing process. Stephanie Chandler is an author, publishing industry expert, and the founder of Nonfiction Authors Association (NFAA). We discuss her phenomenal journey from corporate America to bookstore owner to NFAA founder, including some of the wins and hardships along the way. She shares her advice for new authors and book-marketing advice to support your success, including the power of a solid author platform and specific niche. Stephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is also CEO of the Nonfiction Authors Association, a vibrant educational community for writers, and the Nonfiction Writers Conference, twice-yearly events conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, The Writer, Writer’s Digest, and Wired magazine. Links from this episode: Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ Book launch checklist: https://nonfiction.lpages.co/book-launch-checklist/ Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.
9 Juli 202143min
41. Copyright and Intellectual Property 101 for Writers with Attorney Brad Frazer
In this episode, I talk with copyright and intellectual property attorney and novelist Brad Frazer. We cover his professional journey (which is fascinating!), the basics of copyright and intellectual property for writers, what constitutes “fair use” and when to attribute a source, and at what point an author needs to retain an attorney for their book. There are so many gems in this episode, and a big one is this: copyright is a noun not a verb. Curious to learn more? Listen in! Links from this episode: Brad’s novel: The Cure: A Thriller Learn more about Brad and take him up on his generous off for a free consult on your copyright or intellectual property needs: https://hawleytroxell.com/people/bradlee-r-frazer/. Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.
25 Juni 202154min
40. Ask Stacy: Is your parenting as effortless as it looks?
In this episode, I get vulnerable as I answer listener questions and offer my thoughts on topics related to parenting, books, and living abroad. Questions include: Do you experience mom guilt, or is your parenting as effortless as it looks? How do you promote and market a book? Where do you want to live next? What advice do you have for a friend who wants to move to Portugal? Links from this episode: Life Visioning Guide to help you understand your big vision: http://stacyennis.com/lifevisioningguide Nonfiction Authors Association: https://nonfictionauthorsassociation.com/ Resources on Portugal: https://stacyennis.com/?s=Portugal Connect with me at www.stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question, email hello@stacyennis.com, message me on Instagram @stacyennis, or visit https://stacyennis.com/contactand fill out the form on the page.
11 Juni 202141min
