144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

  • How she left corporate to pursue being a full-time creator
  • BTS on what it’s really like to create content all day (hint: it’s not what you think)
  • How to build an engaged, loyal following on multiple platforms
  • Why first-gen money advice should be different
  • What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
  • The highs and lows of her book-writing process
  • The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


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22. Intrinsic branding with Emily Soccorsy and Justin Foster

22. Intrinsic branding with Emily Soccorsy and Justin Foster

I'm joined this week by “brand alchemists,” Justin Foster and Emily Soccorsy of Root + River. We talk about their novel approach to branding: starting on the inside with deep work, speaking truth as a brand, owning a conversation, and so much more. The three of us also get personal, sharing some of our own challenges as we shape our professional and personal brands. If you’ve ever wondered how the buzz word “authentic” looks in practice as a brand, don’t miss this episode. And be sure to get a copy of their latest book, Rooting Up: Essays on Modern Branding. Learn more about Root + River: https://rootandriver.com/ Listen to their Being Marketers podcast: https://rootandriver.com/webcast Join their Being Marketers community for marketing leaders: https://rootandriver.com/being-marketers/ Buy their book: https://www.amazon.com/Rooting-Up-Essays-Modern-Branding/dp/035979632X Connect with Root + River on Instagram and Facebook. Follow @emilyatlarge and @fosterthinking on Instagram. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennisand on Facebook @stacyenniscreative.

24 Juli 202047min

21. Stacy reads: My love story with writing

21. Stacy reads: My love story with writing

This week, I'm reading my latest blog post about how I fell, and stayed, in love with writing. Read the post at https://stacyennis.com/writinglove. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

17 Juli 202014min

20. Pursuing your dreams with watercolor artist Brittany Sailors

20. Pursuing your dreams with watercolor artist Brittany Sailors

When watercolor artist and creative entrepreneur Brittany Sailors and her family got an opportunity to move to Hawaii from Idaho, they leapt at the chance. Within thirty days of accepting the offer, their party of five was in Maui and living a completely new, adventurous lifestyle. In this episode, Brittany also shares her journey as a watercolor artist, and the power of community in helping keep you anchored to your creative endeavor. If you want to be inspired and moved, I highly recommend listening to this episode! Learn all about Brittany at https://www.brittanysailors.com/. Connect with Brittany on Instagram @brittany.sailors Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

9 Juli 202036min

19. Stacy reads: 5 writing truths from working with 100+ books

19. Stacy reads: 5 writing truths from working with 100+ books

This week, I'm reading my latest blog post about what I've learned a lot over the past ten plus years in the publishing industry, working with 100+ books at different capacities (author, ghostwriter, book coach, trainer, and editor). Read the post at https://stacyennis.com/writingtruths/. Download my free e-book, 4 Steps to a Great Book Idea, at https://stacyennis.com/bookidea/. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

3 Juli 202011min

Bonus: Lily reads “Apple and I love you”

Bonus: Lily reads “Apple and I love you”

In this extra special bonus episode, my seven-year-old reads her short story about ghost horses titled “Apple and I love you.” Writing and recording this story was her final project for first grade. Enjoy!

1 Juli 20202min

18. On writing and travel with New York Times bestselling author AK Turner

18. On writing and travel with New York Times bestselling author AK Turner

I’m joined this week by two-time New York Times bestselling author Amanda Turner (writing as AK turner). We discuss her unconventional life, including traveling the world two to four months every year with her husband and two kids, and how she finds time to write so many books (nine to date). We dig into the writing process, author mindset, and more. Learn more about Amanda’s upcoming master class: www.bookwrite.org/masterclass Join her Facebook group for writers: https://www.facebook.com/groups/255224582360857/ Access her free video series: https://www.bookwrite.org/getting-started-book Check out her excellent and inspiring Vagabonding with Kids series: http://vagabondingwithkids.com/ Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

26 Juni 202032min

17. Stacy reads: Portugal update: calm in the chaos

17. Stacy reads: Portugal update: calm in the chaos

This week, I'm sharing a short update on our life in Portugal. Each day, I fall more in love with this amazing country. Keep listening for a special reading from my seven-year-old daughter. Read the post and see pictures I’ve taken of Portugal here: https://stacyennis.com/portugalupdate/ Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

19 Juni 20206min

16. How to create a powerful writing routine

16. How to create a powerful writing routine

One thing most writers struggle with is . . . well, writing! Almost every aspiring and professional writer I know struggles to show up daily and engage in productive creativity. Drawing on a popular 2014 article on my site, I share some strategies on how to create a consistent writing routine. I also share, in detail, my daily routine and why it works for me. Read the original post: https://stacyennis.com/why-a-writing-routine-matters-and-how-to-start-one/. Get your free book ideation guide at https://stacyennis.com/bookidea. Connect with me and send your questions for a future episode at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To submit a question about book writing, solopreneurship, living abroad, leadership, productivity, creativity, and everything in between, go to http://stacyennis.com/contact and fill out the form on the page.

12 Juni 202014min

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