144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

144. [Replay] How to Build a Following, With TikTok Influencer and Financial Educator Giovanna Gonzalez

As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

  • How she left corporate to pursue being a full-time creator
  • BTS on what it’s really like to create content all day (hint: it’s not what you think)
  • How to build an engaged, loyal following on multiple platforms
  • Why first-gen money advice should be different
  • What it was like to win a $50,000 writing grant—and what she did afterward to be successful in completing her book
  • The highs and lows of her book-writing process
  • The journey we went on together (this was my favorite part—I teared up!)

Get to know Giovanna:

Follow me on:

To submit a question, email hello@stacyennis.com or visit www.stacyennis.com/contact and fill out the form on the page.


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7. Living through a pandemic in Portugal

7. Living through a pandemic in Portugal

Episode 7 | I’m trying something different this week and reading my latest blog post. See photos of Portugal during quarantine at https://stacyennis.com/pandemicinportugal/. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To stay connected and receive updates about free trainings, go to https://stacyennis.com/joinmylist

10 Apr 202016min

6. The ups and downs of living in Portugal

6. The ups and downs of living in Portugal

Episode 6 | What’s it like to live in Portugal? In this episode, I detail my experience so far as a location independent solopreneur. Spoiler alert: I love it, but no country is perfect. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To stay connected and receive updates about free trainings, go to https://stacyennis.com/joinmylist Order my latest book, Growing Influence, coauthored with Ron Price: https://www.amazon.com/Growing-Influence-Character-Expertise-Impact/dp/1626345570.

3 Apr 202034min

5. Why rest is critically important

5. Why rest is critically important

Episode 5 | Exhaustion, fatigue, working nights and weekends—this is no way to live. That’s why this episode is all about taking time away to rest, restore, and connect. I walk you through practical strategies for working rest into your life daily, weekly, monthly, and yearly. Note: I recorded this episode before the coronavirus chaos, and it seems even more pertinent than before. I hope these recommendations support you in this time of uncertainty. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To learn more and register for Next Level Women Leaders, visit https://www.nextlevelwomenleaders.com/.

20 Mars 202014min

4. Developing a location independent mindset

4. Developing a location independent mindset

Episode 4 | Growing up in Idaho, I dreamed of going to NYC like my favorite character in The Baby-Sitters Club, Stacey. But life turned out a little wilder, and now I’m living in my third developing country with my husband and two small children. With this most recent move, I was surprised by how deeply entrenched I was in the American Way. This episode explores the mindset of location independence and what I was most surprised by after our recent move to Thailand.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

3 Mars 201923min

3. Ask Stacy: How do I find, win, and keep clients?

3. Ask Stacy: How do I find, win, and keep clients?

Episode 3 | I’m digging into the metaphorical mail bag this week to answer your questions! In the episode, we hear from an experienced freelance writer who just quit her day job and is sorting through the early stages of client acquisition. Listen all the way to the end for an interview about Thailand with my sweet kids.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

22 Feb 201928min

2. What choice and freedom feels like

2. What choice and freedom feels like

Episode 2 | In this episode, I interrupt my regularly scheduled work day (quite literally!) to record this spur-of-the-moment episode on choice and freedom as a solopreneur. Also featuring the musical stylings of my three-year-old son.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

11 Feb 201910min

1. Ask Stacy: How do I stay focused as a new freelancer?

1. Ask Stacy: How do I stay focused as a new freelancer?

Episode 1 | A freelancer asks, “How do I navigate those early days where everything is growing outward, away from the center of your core business purpose? When your end goals are one thing but the work required to sustain you until you reach those goals takes you in a million directions, how do you manage that?”  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

31 Jan 201917min

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