Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Ep. 2098 Uncorking the future of wine for Gen Z with William Predhomme, Valentina Abbona | wine2wine Business Forum 2023

Welcome to Episode 2098, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “Uncorking the future of wine for Gen Z” and features William Predhomme DipWSET, IWA and Valentina Abbona of the Marchesi di Barolo winery. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market-focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session explores the captivating world of wine marketing and promises to be an immersive experience that delves into the secrets of engaging the wine buyers of tomorrow. Led by William Predhomme, Italian Wine Ambassador & elder millennial, the presentation will not only showcase interactive strategies but also provide unique insights into the benefits gained through the ambassadorship experience. Together, the speaker and the audience will uncork the potential of Gen Z’s wine preferences and explore how experiential marketing, paired with authentic relationships, can revolutionize the wine industry. This session will offer the opportunity to delve into the future of wine marketing and discover the limitless possibilities for your own business’s success. About the hosts: Valentina Abbona, 6th generation of the Marchesi di Barolo winery together with her brother Davide, lives a passionate and deep relationship with wine, is for her emotion, feeling, history, terroir and – above all – home. She attended the Bocconi University and graduated with distinction in Business Administration and then undertook several international exchange programs that took her from Manchester to Hyderabad (India) and again to New York, as well as to Shanghai, a city where she worked for about a year at a prestigious family-owned consulting firm. Together with her mother Anna, Valentina is now at the helm of the Cantine dei Marchesi di Barolo. William Predhomme is a highly accomplished leader in the marketing and wine industries. As the CEO of Predhomme Strategic Marketing, a Canada-based international marketing and distribution company, he has demonstrated his expertise in Wine, Spirits, and Food. Throughout his career, William has successfully guided numerous well-known brands to new heights using his insightful understanding of global market dynamics. His strategic marketing campaigns have resonated with consumers worldwide, establishing him as a skilled professional in his field. Beyond his marketing role, William is also a notable wine producer, making a mark on vineyards in Oregon, South Africa, and Ontario through his venture, Pearce Predhomme Wines. His wines have gained acclaim from industry peers and wine enthusiasts for their quality and character. William’s commitment to learning is evident in his impressive educational achievements, including the WSET Diploma, the Court of Master Sommeliers Advanced Certificate, and the title of VIA Italian Wine Ambassador in 2016. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep 2362  5 Things About Château Marquis D'alesme Becker | On the Road with Stevie Kim

Ep 2362 5 Things About Château Marquis D'alesme Becker | On the Road with Stevie Kim

Welcome to Episode 2362 of the Italian Wine Podcast On the Road Edition, 5 things about Château Marquis D'alesme Becker. In this special On the Road Edition, Stevie Kim is in Bordeaux visiting some of the region’s most iconic wineries and discovering five must know facts about them. Château Marquis d'Alesme Becker is a prestigious Grand Cru Classé estate located in the heart of the Margaux appellation in Bordeaux. With roots tracing back to the 18th century, the château is renowned for producing elegant, complex wines that capture the unique character of its exceptional terroir. Combining French tradition with a touch of exotic inspiration, the estate offers a distinctive experience where architecture, gardens, and wine come together in perfect harmony. More about the host:  Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines and Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie also frequently joins Professor Attilio Scienza on his shows—helping keep our beloved professor in check! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!

24 Maj 12min

Ep 2361 Cynthia Chaplin Part 2 | Everybody Needs A Bit Of Scienza

Ep 2361 Cynthia Chaplin Part 2 | Everybody Needs A Bit Of Scienza

Welcome to Episode 2361 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Scienza takes questions from the international wine community and answers them in his own inimitable way! These episodes are generally in Italian. Today’s question comes from Cynthia Chaplin. Today’s question(s):  🇬🇧 Talking to producers of Gattinara recently, they mentioned the volcanic soil in the area. How does that soil affect Nebbiolo and the wines created in the region? 🇮🇹 Parlando con dei produttori di Gattinara di recente, questi hanno accennato al suolo vulcanico nella zona. Come influisce questo tipo di suolo sul Nebbiolo e sui vini prodotti nella regione? More about Professor Scienza: Professor Attilio Scienza is the one who checks all the facts and regulates when we mistakenly type “Verdicchio” instead of “Vermentino.” He is a full professor at the University of Milan in the Department of Agricultural and Food Sciences where he teaches courses on genetic improvements to the vine; he also teaches Viticulture in the Master’s program of the University of Turin in Asti.  He has been the lead for many national research projects in the field of physiology, agricultural techniques, and vine genetics. As the author of over 350 publications on vine and viticulture in national and international journals, you can bet he knows his stuff! To find out more about Attilio Scienza visit:https://www.vinitaly.com/formazione/vinitaly-international-academy/attilio-scienza/  If you want to learn more about Stevie Kim, the Scienza wrangler: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines & Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie often joins Professor Scienza in his shows to lend a hand keeping our Professor in check! You can also find her taking a hit for the team when she goes “On the Road”, all over the Italian countryside, visiting wineries and interviewing producers, enjoying their best food and wine – all in the name of bringing us great Pods! Connect:  Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin! Share your love for our lovely Professor if you are a true Italian Wine Geek :)

23 Maj 8min

Ep. 2360 Asem Tusupbayeva | Asia Wine Market: Almaty Special Edition

Ep. 2360 Asem Tusupbayeva | Asia Wine Market: Almaty Special Edition

Welcome to Episode 2360 and the fifth episode of the new special series focusing on the Asian Wine Market. In today’s episode, Roza Zharmukhambetova interviews Asem Tusupbayeva to explore consumer behavior in the Kazakh market. Key Learning Objectives: Discover local wine producer ArbaWine. Understand consumer profiles and behavior in the Kazakh market. Explore emerging opportunities and perceptions of Italian wines in Kazakhstan. Asia Wine Market is a new podcast series from the Italian Wine Podcast that explores the fast-growing wine markets across Asia. Designed for wine professionals, importers, and producers, the series highlights regional trends, consumer behavior, and business opportunities for Italian wine exports. Through 10 exclusive episodes, this series offers insights from key industry players and builds up to the Vinitaly Kazakhstan Roadshow 2025 — a strategic event connecting Italian wineries with Central Asian wine importers, sommeliers, and distributors. Whether you're looking to enter the wine market or expand your brand presence in Central Asia, this series is your starting point. Today’s guest: Asem Tusupbayeva Asem is an independent wine columnist, PR consultant, and producer of wine events. She frequently organizes and hosts wine tastings, using these platforms to promote wine culture and education. In addition to her many roles, she currently serves as the Head of Marketing for the Kazakhstan Sommeliers Association, where she plays a key part in shaping the public perception of wine and supporting industry growth throughout the country. She also has hands-on experience managing a local winery, and overseeing marketing management in a wine shop with a range of 700 labels from all over the world.  Connect: Instagram: https://www.instagram.com/asem_kosem/  Today’s host: Roza Zharmukhambetova Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions.  Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since late last year, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine. Connect: Facebook: https://www.facebook.com/roza.zharmukhambetova Instagram: https://www.instagram.com/le_vin_enrose/ LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels:  Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!

22 Maj 27min

Ep 2359 Lauren Buzzeo | Voices with Cynthia Chaplin

Ep 2359 Lauren Buzzeo | Voices with Cynthia Chaplin

Welcome to Episode 2359 of the Italian Wine Podcast. In this installment of Voices, Cynthia Chaplin interviews Lauren Buzzeo, the founder, editor and publisher of Full Pour magazine. About today’s guest: Full Pour, an independent print magazine with a fresh take on drinks media, was launched in March 2023 by editor and publisher Lauren Buzzeo, a decades-long drinks and publishing industry vet. The magazine reports across beverage category lines providing a comprehensive view of the modern social-drinks landscape.  Connect: Instagram: https://www.instagram.com/fullpourmag/  Website: https://full-pour.com/  Linkedin: https://www.linkedin.com/company/full-pour/  About today’s host: VIA certified Italian Wine Ambassador and sommelier with FIS, Cynthia Chaplin is a professor of Italian Wine and Culture, with 20 years experience in the wine industry. Cynthia is a certified wine educator, author, international judge, and content creator. She designs and presents events for embassies, corporate and private clients, develops Italian wine collections for restaurants and private clients and works with Italian wineries to train their sales and export staff.  Hosting Voices has increased her commitment to DEI in the wine sector, interviewing emerging and established wine professionals and discussing topics such as inclusivity, equity, language, sustainability and challenges facing under-represented groups and cultures as they move into careers in wine. As a certified WSET Educator, Cynthia is passionate about developing wine education for a future that will have a place at the table for anyone interested in wine. Connect: Facebook: https://www.facebook.com/people/Italian-Wines-in-English/100036868372598/ Instagram: https://www.instagram.com/kiss_my_glassx/?hl=en Linkedin: https://www.linkedin.com/in/cynthia-chaplin-190647179/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Share this pod! Remember Voices is all about diversity, equity, inclusion, and real-life stories of success in the face of challenge.

21 Maj 42min

Ep 2358 Giro D'Italia 2025 Between Wine And Food Part 2 | Wine, Food & Travel with Marc Millon

Ep 2358 Giro D'Italia 2025 Between Wine And Food Part 2 | Wine, Food & Travel with Marc Millon

Welcome to episode 2358 of the Italian Wine Podcast, and episode 192 of Wine, Food & Travel with Marc Millon and the second part of this Giro d’Italia Special Edition.  The 2025 Giro d’Italia kicks off in Durrës, Albania, and crosses into southern Italy for nine early stages through cities like Lecce, Matera, and Naples—offering a rich taste of regional food, wine, and culture before the race heads north. More about the host: Marc Millon, a VIA Italian Wine Ambassador since 2021, is a celebrated expert in the world of wine, food, and travel, boasting nearly 40 years of experience. Born in Mexico to a diverse family—his mother hailing from Hawaii via Korea and his father, an anthropologist, from New York via Paris—Marc was introduced to a rich tapestry of flavors from an early age. Together with his talented photographer wife, Kim, Marc has authored 14 acclaimed books, including the groundbreaking illustrated series The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (winner of the Premio Barbi Colombini), and The Wine Roads of Spain. His other notable works include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, and Wine: A Global History. In addition to his writing, Marc is a sought-after speaker and hosts gastronomic cultural tours to Italy and France in partnership with Martin Randall Travel, a leading specialist in cultural travel. Since 2021, he has also been the engaging host of the “Wine, Food, and Travel with Marc Millon” series on the Italian Wine Podcast. When he's not exploring the culinary landscapes of the world, Marc resides along the scenic River Exe in Devon, England. Connect: Website:  https://www.quaypress.uk   https://www.marcmillon.co.uk  https://www.vino.co.uk    https://www.quaypress.com  LinkedIn: https://www.linkedin.com/in/marc-millon-50868624/ Twitter: https://www.twitter.com/Marc_Millon  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin! Thanks for listening! This show is all about food and wine pairings, and traveling through Italy with Marc. Join him on this food, wine and cultural journey!

20 Maj 18min

Ep 2357 Barbara Fitzgerald interviews Erica Duecy of Business of Drinks | Masterclass US Wine Market

Ep 2357 Barbara Fitzgerald interviews Erica Duecy of Business of Drinks | Masterclass US Wine Market

Welcome to Episode 2357 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading digital and content strategist, Erica Duecy.  Key takeaways: Why are younger consumers shifting away from alcohol? What are younger consumers looking for from the alcohol sector? NOLO and their key characteristics More about the guest: Erica Duecy is founder of Business of Drinks, a podcast and consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. Erica also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails. Connect: Linkedin: https://www.linkedin.com/company/business-of-drinks/  More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.  As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast    If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/   Until next time, Cin Cin!

19 Maj 48min

Ep 2356 Giulia Stocchetti interviews Giovanni Correggia | Next Generation

Ep 2356 Giulia Stocchetti interviews Giovanni Correggia | Next Generation

Welcome to the Next Generation and Episode 2356 of the Italian Wine Podcast. Today, Giulia Stocchetti interviews Giovanni Correggia.  More about today’s guest:   Giovanni Correggia represents the second generation of the Matteo Correggia winery. His father, Matteo, founded the winery in 1985 but sadly passed away in 2001 following an accident. For many years, his mother, Ornella, managed the estate with dedication and passion.   In 2012, after completing his winemaking studies in Alba, Giovanni took over the winery. In 2014, he spent a few months in Australia, working a harvest season at a winery in the Barossa Valley.   Today, Giovanni is primarily responsible for winemaking, sales (he took 45 flights in 2024), and the daily operations of the estate. Together with his team, he organically farms 21 hectares of vineyards, continuing the legacy of quality and innovation that defines Matteo Correggia. Connect:  Website: https://www.matteocorreggia.com/en/homepage/  Instagram: https://www.instagram.com/giovanni.correggia.wine/?hl=it  More about the host: Giulia Stocchetti is an AIS Sommelier and holds the WSET Diploma. She has 360° experience in the cellar, harvesting, tasting and teaching. Enthusiastic communicator of wine, she believes every bottle is a small universe to discover and her slogan is “sharing wine means love.”She’s passionate about terroir wines made with autochthonous grape varieties and constantly looking for them and their small producers.   Connect: Facebook: https://www.facebook.com/giulia.caravaggi/  Instagram: https://www.instagram.com/thewinesoulgirl/?hl=en  LinkedIn: https://www.linkedin.com/in/giulia-stocchetti-caravaggi-58a54ab0/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin!

18 Maj 31min

Ep 2355 5 Things About  Domaine de Chevalier: an interview with Olivier Bernard | On the Road with Stevie Kim

Ep 2355 5 Things About Domaine de Chevalier: an interview with Olivier Bernard | On the Road with Stevie Kim

Welcome to Episode 2355 of the Italian Wine Podcast On the Road Edition, an interview with Olivier Bernard. More about the guest: Olivier Bernard is a prominent figure in the French wine industry, best known for managing the historic Domaine de Chevalier, located in Léognan, in the Pessac-Léognan region south of Bordeaux. Since 1983, when his family acquired the estate, Bernard has poured passion and expertise into restoring this cru classé to excellence in both red and white wine production. Under his leadership, the domaine has embraced sustainable farming practices, focusing on quality and respect for the terroir. Actively involved in the wine community, he also served as president of the Union des Grands Crus de Bordeaux, promoting Bordeaux’s great wines around the world. Olivier is recognized for his innovative spirit as well as his deep respect for winemaking tradition. His wines are known for their elegance, balance, and aging potential. Through his vision, he has helped reinforce Bordeaux’s reputation as the wine capital of the world. Connect: Website: https://www.domainedechevalier.com/ Instagram: https://www.instagram.com/domainedechevalier/ Facebook: https://www.facebook.com/DomaineDeChevalier More about the host: Stevie Kim is an Italian Wine Marketing & Communication Expert, Brand Positioning Specialist, and Public Speaker based in Verona, Italy. As Managing Partner at Vinitaly, she leads key initiatives, including OperaWine, Vinitaly International Academy, wine2wine Business Forum, and 5StarWines and Wine Without Walls. A passionate Italian Wine Evangelist, she harnesses social media and education to promote Italian wine on a global scale. The Italian Wine Podcast is part of Mamma Jumbo Shrimp, a brand Stevie launched in 2020 to make wine more accessible through books, maps, videos, and the Italian Wine Travel with Stevie YouTube series. Stevie also frequently joins Professor Attilio Scienza on his shows—helping keep our beloved professor in check! Connect: Instagram: https://www.instagram.com/steviekim222/ Website: https://www.vinitaly.com/eventi/operawine/stevie-kim/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

17 Maj 16min

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