Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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Photo Credit

Photo Credit

Founded by architect Walter Gropius in 1919, the Bauhaus school in Germany would go on to shape modern architecture, art, and design for decades to come. The school sought to combine design and industrialization, creating functional things that could be … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Aug 201618min

A Sea Worth its Salt

A Sea Worth its Salt

The largest body of water in California was formed by a mistake. In 1905, the California Development Company accidentally flooded a huge depression in the Sonora Desert, creating an enormous salty lake called the Salton Sea. The water is about … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Aug 201617min

The Magic Bureaucrat

The Magic Bureaucrat

In 1996, President Bill Clinton and the Congress undertook a reform effort to redesign the welfare system from one that many believed trapped people in a cycle of dependence, to one, that in the President’s words, would give people “a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Aug 201632min

Combat Hearing Loss

Combat Hearing Loss

The US military buys a lot of foam ear plugs. Visit any base and you’ll find them under the bleachers at the firing range, in the bottoms of washing machines. They are cheap and effective at making noise less … noisy. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Juli 201616min

America’s Last Top Model

America’s Last Top Model

In 1943, the Army Corps of Engineers began construction on a scale model that could test flooding in all 1.25 million square miles of the Mississippi River. It would be a three-dimensional map of nearly half of the continental United … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

19 Juli 201619min

The Mind of an Architect

The Mind of an Architect

In the late 1950s, the Institute of Personality Assessment and Research embarked on a mission to study the personalities of particularly creative scientists and artists. Researchers established categories, grouping analytical creatives together (including scientists and mathematicians) as well as artistic … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Juli 201621min

Unpleasant Design

Unpleasant Design

Benches in parks, train stations, bus shelters and other public places are meant to offer seating, but only for a limited duration. Many elements of such seats are subtly or overtly restrictive. Arm rests, for instance, indeed provide spaces to rest arms, but they … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Juli 201613min

Remembering Stonewall

Remembering Stonewall

It started with a place called the Stonewall Inn. Gay bars had been raided by police for decades. Gay, lesbian, bisexual, and transgender people had been routinely arrested and subjected to harassment and beatings by the people who were meant … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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