Setting Campaign Goals and ROAS | Google Ads Basics Part 3

Setting Campaign Goals and ROAS | Google Ads Basics Part 3

Learn how you can set realistic and effective campaign goals. Plus, we're giving away our FREE ROAS Goal Calculator! Just input your data, and it will do all the hard work for you.

Setting goals is essential for any business, and it’s no different when it comes to digital advertising. Without specific goals in mind, you won’t be able to measure the success of your campaigns or know where to allocate your resources.


And in this episode, John shows you how to set effective goals for your Google Ads campaigns–from understanding what you (and your client) want to achieve to setting realistic target ROAS and measuring results.


Listen to this episode now and you can also learn more about:

- How any restrictive bidding strategy will stop ad spend

- How increasing tROAS by 30% resulted in losing $10,0000 in ad spend and how John turned the situation around

- Why your Google Ads CPA is NOT real

- The main reason clients leave Google Ads agencies


PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍


Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...


Related resources:

🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success https://youtu.be/gYLCwlZ3Rhk

How to Calculate ROAS Using This ROAS Formula and Calculator: https://sol8.com/how-to-calculate-roas/

What Is Your ROAS.... Really? https://youtu.be/-qbDaHWG4uc

✋ You Need to STOP Doing This One Thing in Google Ads - It Killed Our 1200% ROAS: https://youtu.be/IEW1zjnpqfA


0:00 Intro | Google Ads Basics

0:29 Refresher for Maximize Conversion Value bidding strategy

4:00 Goal setting and calculating your ROAS Goal

11:06 Work with the best Google Ads agency on the planet

13:20 Your Google Ads CPA is not real



Do you have burning questions about Google Ads? 🔥 Ask our Google Ads experts in REAL TIME every FRIDAY, 1 PM PT!

Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. 🙋

Here's the link to our upcoming Dec 16 Google Ads Live Q&A: https://youtu.be/J621ePiUULQ


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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👉 Want to become a Google Ads expert?

We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...

Avsnitt(496)

Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY

Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY

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The No. 1 Way to Increase ROAS for eCommerce & More Expert Tips From Chase Clymer of Electric Eye

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Using Performance Max to Minimize the Crossover Between Your Facebook Ads & Google Ads

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Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay

Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay

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28 Apr 202252min

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Did Google Lie to Us About How Audience Signals Are Used in Performance Max?

Did Google Lie to Us About How Audience Signals Are Used in Performance Max?

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23 Apr 202218min

How to Steal Your Competitors’ Most Valuable YouTube Traffic

How to Steal Your Competitors’ Most Valuable YouTube Traffic

"Our awesome founder & CEO is this year's War Room Wicked Smaht Winner! 🙌 And in this episode, he reveals his award-winning strategy on how to steal your competitors' most valuable YouTube traffic. This way, you can easily increase views, and attract leads who are already interested in what you have.If somebody is watching your competitor's YouTube videos, it means they're also interested in your products or services.So why not steal those viewers/prospects from your competitors?Then all that's left is for you to do is deliver value, build trust, then convert them into customers!After all, Google allows you to advertise on anyone's YouTube videos, including that of your competitors. Kasim used this to his advantage to get more views and leads, and now you can, too!War Room: https://www.warroommastermind.com/ YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them: https://bit.ly/38RaAq8 Related Videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala:https://youtu.be/Bd7g_pnAUtkYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach) : https://youtu.be/PtnGDLhuLqoHow to Use the Google Ads Reach Planner to Build a YouTube Marketing Strategy: https://youtu.be/mXqDTOCJ5XQHow to Run a Lead Generation Campaign in YouTube Using Google Ads:https://youtu.be/5jKkYEpmixYHow to Remarket eCommerce Visitors With YouTube Ads:https://youtu.be/3Q5M5bi9LUI🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE...

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