Covid 19 edition of Systematic Magic: Survive and Thrive in This Economy

Building Value and Rapport In A Time Of Crisis

Now may not be the time to sell, sell, sell. How would you feel if the only time you heard from a company was when they wanted to sell you something?

Many companies are focusing on survival, I get that. Nothing happens until something gets sold. But your clients and prospects are in the same boat. Do you think they want to be sold to right now?

Enter the conversation that is already happening in their minds.

You can use the Covid-19 to your advantage. And not in an evil manipulative way, but in a way that will benefit both you and your clients.

In my bricks-n-mortar business, Chem-Dry On The Shore (my carpet cleaning company), we are focused on adding value to our clients:

· We are running a MTV video contest. Win a free house of carpet cleaning. Clients and prospects can submit a music video featuring kids, grand kids, etc. All posted on my site. Winner to be chosen by my children. This is great to get families working together who may be bored out of their minds! Next week I will be doing an art / drawing contest with the same prize.

· I am also emailing my list DAILY! With updates on what to do while you are staying home. Clients LOVE it!

To be sure, I am also running a few promo's:

· Free roll of toilet paper with every job scheduled

· Free coffee and conversation with my technicians with every job scheduled (for those that are alone or lonely.)

We should be focusing on supporting our clients and creating value. It will be remembered long after this virus thing is over.

In my Disney consulting business, I am also supporting and adding value to my prospects and clients:

· Daily updates on what businesses can be doing to Disnify their businesses

· Sharing best practices from around the globe

· Teaching businesses how to profit in a down economy

· How to adapt and implement the Disney Experience in their business

Your clients will long remember how you supported them in this crisis. Your postcards and sales messages, not so much.

Vance Morris is author of the book "Systematic Magic, 7 Magic Keys To Disnify Any Business" as well as a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. He is also the longest reigning GKIC Marketer of the Year.

To get his daily tips on Disnifying your business, he can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com.