How to manage a social media crisis with Molly McPherson

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About Molly: Molly McPherson is an APR-certified public relations expert known as the "PR Lady" on TikTok, where she shares innovative crisis management tactics to captivate hundreds of thousands followers. An Adweek Creative Visionary Award Winner, she’s an author and host of the “Indestructible PR Podcast.” Notably, Molly pioneered FEMA’s digital media efforts after Hurricane Katrina and directed communications for the cruise line industry following 9/11 and the 2002 norovirus outbreak.

Chapters

00:00 Intro 02:28 Molly’s social media 06:04 Molly’s career as a crisis communicator 10:12 Being misunderstood 18:24 Parenting and social media 23:35 How to respond to a personal PR crisis 34:39 “Own it, explain it, promise it” 43:10 What role should parents play as crisis managers? 49:54 How are you being received? 59:17 Outro

THE HARLAN COHEN PODCAST New York Times bestselling author Harlan Cohen has candid conversations with top experts, and leading influencers. Guests share their greatest victories, devastating setbacks, and most valuable advice to help listeners dream big and take action. Hosted by Harlan Cohen, New York Times bestselling author, and speaker. Harlan is the founder of Best First Year, and has over 1 million books in print. His live events, books, programs, and workshops have reached millions of people and changed countless lives.

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