Blogcast: Value Is Not the Same as Willingness to Pay
This is an Impact Pricing Blog published on May 26, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-not-the-same-as-wil...
25 Juli 20254min
How to Benchmark Your Pricing Like AI Models with Steven Forth
Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the f...
21 Juli 202535min
Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them
This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buye...
18 Juli 20254min
How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander
Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his impressive career began in 1994 when Tom N...
14 Juli 202532min
Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem
This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/markets-dont-segment-by-indu...
11 Juli 20252min
Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey
Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. With a backgroun...
7 Juli 202531min
Blogcast: Urgent Pricing Decisions
This is an Impact Pricing Blog published on May 5, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/urgent-pricing-decisions/ If y...
4 Juli 20253min
How to Price Products Before You Build Them with Garrick van Buren
Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they inves...
30 Juni 202532min
