Blogcast: The IKEA Effect and Pricing
Impact Pricing21 Juli 2023

Blogcast: The IKEA Effect and Pricing

This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

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Blogcast: Why I Don't Use Value Maps

Blogcast: Why I Don't Use Value Maps

This is an Impact Pricing Blog published on April 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-i-dont-use-value-maps/ ...

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How to Spot Million-Dollar Pricing Opportunities Before You Buy Any Business with Fede de la Balze

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Blogcast: Moving Hearts and Minds

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This is an Impact Pricing Blog published on April 21, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/moving-hearts-and-minds/ If...

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Join Mark Stiving for a unique dual-guest conversation with Jon Jennings, longtime Impact Pricing sponsor and successful pricing recruiter, and Ryan Walter, a pricing veteran with over 15 years of lea...

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Blogcast: Willingness to Pay Is Not Rational

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This is an Impact Pricing Blog published on April 14, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-is-not-...

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Understanding Context-Driven Pricing: The Key to Maximizing Willingness to Pay with Mark Stiving

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Mark Stiving is a pricing expert and the host of the Impact Pricing podcast, where he explores the intricate relationship between pricing, value, and context. With a wealth of experience in pricing st...

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Blogcast: Tariffs Are a Second Chance

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This is an Impact Pricing Blog published on April 7, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/tariffs-are-a-second-chance/...

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Alastair Dryburgh is the Chief Pricing Architect at Intelligent Pricing Architecture and the author of the book "Pricing Genius." With a background in commercial direction for a marketing consultancy ...

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