How I Write17 Juli 2024

Learn Great Copywriting in 76 Minutes | Harry Dry

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next. Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.) Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it. Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice. If you want to grow your marketing skills, this is your Harry-sent solution. Come learn the art of masterful copywriting. SPEAKER LINKS: Website: https://marketingexamples.com/ Newsletter: https://marketingexamples.com/newsletter Twitter: https://twitter.com/harrydry Instagram: https://www.instagram.com/marketing_examples/ LinkedIn: https://uk.linkedin.com/in/harrydry WRITE OF PASSAGE: Want to learn more about the next class for Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.com/how-i-write YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mark Forsyth: 13 Techniques to Improve Your Writing | How I Write

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite Mark Forsyth has spent years studying how great writers piece words together. People like Shakespeare and Oscar Wilde, but also mus...

5 Aug 1h 13min

Jack Carr: Bestselling Author Shares His Entire Writing Process | How I Write

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite Jack Carr is a master at writing thrillers. He's a former Navy SEAL turned author who loves books and storytelling. When he walked...

29 Juli 1h 9min

Scott Dikkers: 11 Ways to Make Your Writing More Funny | How I Write

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite Scott Dikkers is the former editor-in-chief of The Onion, the site that brought news satire to the internet. Before the episode, I...

22 Juli 1h 5min

What the Experts Really Think About AI | How I Write Compilation

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite AI and creativity. I've asked dozens of writers for their take; some think it's a godsend, while others believe it's the literal sc...

20 Juli 55min

David Baldacci: How to Write Books That Actually Sell | How I Write

Learn more about Alpha School at ⁠https://go.alpha.school/howiwrite David Baldacci, one of the most prolific writers in the world, joins us on the show today. He has written 53 novels and seven chil...

15 Juli 1h 33min

David Shelley: How to Get Your Book Published | How I Write

This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite Le...

8 Juli 1h 25min