IFH 129: 5 Rules to Make Money Selling Indie Films

IFH 129: 5 Rules to Make Money Selling Indie Films

5 Rules to Make Money Selling Indie Films
I feel that one of the reasons I was put on this earth was to help filmmakers and artist make money selling their films and art. There's no reason why filmmakers shouldn't be able to make a steady income from their films. You can here my inspiration rant on this topic here: Why Filmmakers are Always So Damn Broke & What They Can Do to Change It.
So I came up with these 5 rules on how to make money selling indie films. I outline what I discuss in the podcast below. If you are going to listen to an episode of the IFH Podcast then this one and #88 (Why Filmmakers are Always So Damn Broke) are two episode you should listen too. Check out the outline below and then listen to the episode. I also go into other areas and core concepts that are not in the list below.
1. Understand the initial cost of creating the factory that will build your product

Buying gear
Building a team
Post Production infrastructure
Deliverables

2. Understand the cost of creating your product vs the return

Keep the budget low enough where you feel you can make a healthy return on investment
Joe Swanberg (watch his SXSW talk here)

3. Understand your customer and how to engage with them

Provide Value to your customer
Social Media
Email List
Where does your customer hang out, go there and engage with them

4. Understand how you will be getting your product to the customer

Distribution Options
Cost of distribution

5. Understand revenue streams

DVD/Blu-Ray
TVOD
SVOD
Workshops
Merch

Now get to listening and make your film!
Right click here to download the MP3Download on iTunes Direct



Slamdance Workshop Discussed on the Show
Join Blackmagic Design, Slamdance Grand Jury Award winner Andrew McPhillips, and filmmaker and host of Indie Film Hustle Alex Ferrari on Saturday, January 21 from 2:30pm to 4:30pm at the Filmmaker Lounge in the Treasure Mountain Inn for an in-depth workshop on the tools and techniques essential to the independent filmmaker.


Andrew McPhillips will discuss lessons learned from shooting his upcoming film “The Doll,” including how to seamlessly switch from production to post. Andrew used an URSA Mini 4.6K to shoot the film, DaVinci Resolve for editing and grading, and Fusion for the VFX. Along with serving as CG Supervisor at SPINVFX, Andrew’s work includes his animated short film “Blood Will Tell” which previously premiered at the Toronto International Film Festival and took home top awards at Slamdance.

Alex Ferrari will discuss how filmmakers can make the most of DaVinci Resolve as a professional editing solution. Alex recently shot, edited and graded his new film “This Is Meg” using Blackmagic Design. He will dive into the ins-and-outs of what filmmakers need to know when editing with Resolve and how it can best fit into their workflows.

A brief Q&A will follow the presentations along with raffles for prizes, including a Micro Cinema Camera, DaVinci Resolve Studio and Fusion Studio!
Join Blackmagic Design afterward from 5:00pm to 7:00pm for a happy hour in the Filmmaker Lounge during which attendees can ask questions, demo gear and learn more about Blackmagic Design products for independent filmmakers.



LINKS AND RESOURCES MENTIONED IN THIS EPISODE

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 740: Screenwriting Rules You Need to Learn Then Break with Julian Hoxter

IFH 740: Screenwriting Rules You Need to Learn Then Break with Julian Hoxter

You should all know this by now. I love bringing on different perspectives on the craft because you never know what might click for someone. At the end of the day, we are all trying to tell a and compelling story. I invited to the show this week Julian Hoxter to talk about his book, The Creative Screenwriter: 12 Rules to Follow and Break to Unlock Your Screenwriting Potential. Julian is a published writer, lecturer, and screenwriting story consultant with extensive experience in scholarly writing.After film school at UCLA, Hoxter returned to his homeland, England, where he served as a senior lecturer at Solent University for some years before starting up at San Francisco State University, where he currently is an associate professor of cinema.Hoxter’s latest textbook, The Creative Screenwriter: 12 Rules to Follow―and Break―to Unlock Your Screenwriting Potential, distills the craft of screenwriting into 12 key elements, from developing your story to revising and rewriting, plus plenty of inspiration to create your screenplay with confidence.It encourages readers to look behind the scenes at iconic films using a classic screenwriting structure, along with experimental films from innovative writers that have transcended the rules and paved their way to the silver screen. Apart from academia, Hoxter has been producing his independent features, documentaries and doing rewrites collaborations with other filmmakers. One of his most known productions is the award-winning documentary feature, Imagine a School... Summerhill, produced in 2009. Other must-read textbooks or scholarly papers written by Hoxter include, Off The Page: Screenwriting in the Era of Media Convergence, The Pleasures of Structure: Learning Screenwriting Through Case Studies, and Theorizing Stupid Media: De-Naturalizing Story Structures in the Cinematic, Televisual, and Video Games. Keep an eye out for Hoxter’s sci-fi novels that will be out soon, The Ballad of Coopy Meakes.I collected a lot of knowledge bombs from chatting with Julian.Enjoy this conversation with Julian Hoxter.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

5 Mars 20241h 19min

IFH 739: Horror Screenwriting - The Nature of Fear with Devin Watson

IFH 739: Horror Screenwriting - The Nature of Fear with Devin Watson

I was glad to take a deep dive into the deep end of horror screenwriting with writer and producer, Devin Watson, notably known for writing and producing The Cursed (2010) which was the first draft he wrote in only two days. He’s also written several books, the latest of which is Horror Screenwriting: The Nature of Fear. Horror has, among all of the genres in film and written works, one of the longest, most distinguished, and often misunderstood bloodlines in history.It is often overlooked by critics who don't see anything more than blood and guts on the screen or a collection of cheap scares. But what is missed is the hard-hitting commentary on society and life contained in those works.Devin got his start working with the website, 'moviepartners.com' in the late 90s which was one of the first websites out there that really had any kind of information on independent filmmaking.Eventually, he decided to try out writing some scripts. But reading what every he could find to prepare him for scriptwriting. He was influenced in a big way by Lew Hunter's book, Screenwriting 434. Here, Lew Hunter shares the secrets of his course on the screenwriting process by actually writing an original script, step by step in Screenwriting 434.When he felt ready, Devin wrote his first five scripts, all of which turned out not very good. Not until November 2006 that he wrote a script in 2 days for his friend, Phil Melfi. That was when he felt confident in his work. That script became his debut production and writing, The Cursed, which is still a sci-fi channel Halloween rotation regular.Devin’s book Horror Screenwriting really dives into the craft of horror and screenwriting pretty deeply.Enjoy my conversation with Devin Watson.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

27 Feb 20241h 13min

IFH 738: Inside Warner Bros Writing Program with Rebecca Windsor

IFH 738: Inside Warner Bros Writing Program with Rebecca Windsor

Today on the show is Rebecca Windsor, the Vice-President of the Warner Bros. Television Workshop, the premier writing and directing program for professionals looking to start and/or further their careers in television.As an extension of her role developing new talent, Rebecca was recruited to help launch Warner Bros. new digital content brand Stage13, overseeing the critically acclaimed short-form digital series Snatchers, which premiered at the 2017 Sundance Film Festival and is available on Verizon’s go90 platform.Previously, she was the Creative Producing Initiative Manager of Sundance Institute’s Feature Film Program, playing a key role in coordinating the Creative Producing Lab and Summit, Screenwriters and Directors Labs, and Episodic Story Lab.Prior to Sundance, Windsor was Manager of Development at Samuel L. Jackson’s television company, UppiTV, and at Mandeville Films. She started her career as an assistant at the Broder Webb Chervin Silbermann Agency and ICM. A San Diego native, she attended Northwestern University, where she received a BS in Theatre.Enjoy my conversation with Rebecca Windsor.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

20 Feb 20241h 7min

IFH 737: How to Write for and Land a Movie Star for Your Indie Film with Shaye Ogbonna

IFH 737: How to Write for and Land a Movie Star for Your Indie Film with Shaye Ogbonna

We have on the show today writer Shaye Ogbonna.When not in pursuit of retro sneakers, Shaye Ogbonna can be found worshiping at the Temple of Story. His most recent feature project is the contemporary western feature GOD’S COUNTRY — starring the incomparable Thandiwe Newton.Based on a short story by acclaimed author James Lee Burke, God’s Country is a character-driven thriller set in the snowy wilderness of the American West. Thandiwe Newton plays Sandra Guidry, a Black professor living and working in a rural college town. She’s also grieving her recently-deceased mother, for whom she'd served as primary caretaker. On the day of the burial, Sandra discovers a mysterious red truck parked in her driveway. She soon learns it belongs to a pair of local hunters seeking to enter the forest behind her house. Sandra turns them away politely but firmly – her experience tells her these are not the sort of men to welcome freely into her world. But they won’t take no for an answer, and soon Sandra finds herself drawn into an escalating battle of wills that puts her most deeply-held values to the test.In the television/streaming space, Shaye is currently developing JUMPMEN -- a one-hour drama set in the cutthroat world of the sneaker industry – with Showtime. He is also staffed on Showtime’s THE CHI and JJ Abrams’s DUSTER on HBO. His feature writing debut — 2017’s genre-bending LOWLIFE — opened the 2017 Fantasia Film Festival and became a darling of the genre festival circuit, culminating in its acquisition and worldwide distribution through IFC Midnight.Shaye’s creative mission is to center marginalized voices within genre storytelling.Enjoy my conversation with Shaye Ogbonna.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

13 Feb 202455min

IFH 736: How I Got My Screenplay on Disney Plus with Arash Amel

IFH 736: How I Got My Screenplay on Disney Plus with Arash Amel

Acclaimed screenwriter and producer Arash Amel is known for writing the critically-lauded motion picture, A PRIVATE WAR (2018), directed by Matthew Heineman and starring Rosamund Pike as celebrated war correspondent, Marie Colvin.He recently served as Executive Producer on the Netflix sci-fi action movie, OUTSIDE THE WIRE (2021), starring Anthony Mackie, which was viewed by 66 million households in its first 28 days. In addition to writing RISE (2022) for Disney + and telling the coming-of-age story of NBA superstar Giannis Antetokounmpo, Amel wrote Paramount Pictures’ feature film, THE MINISTRY OF UNGENTLEMANLY WARFARE, a World War II action adventure directed by Guy Ritchie and produced by Jerry Bruckheimer that is slated to start production later this year.He also wrote the screenplay for SNAFU, an upcoming action comedy starring Jackie Chan and John Cena.Currently, Amel is in pre-production as producer on the Amazon Studios feature film, FRED & GINGER, which is based on his screenplay, directed by Jonathan Entwistle, and stars Jamie Bell and Margaret Qualley as the icon screen pair, Fred Astaire and Ginger Rogers.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

6 Feb 20241h 15min

IFH 735: Getting in the Door Screenwriting for Netflix with Alan Trezza

IFH 735: Getting in the Door Screenwriting for Netflix with Alan Trezza

Alan Trezza wrote WE SUMMON THE DARKNESS, a horror-thriller set during the "Satanic Panic" craze of the 1980s. It was directed by Marc Meyers (MY FRIEND DAHMER) and starred Alexandra Daddario, Keean Johnson and Johnny Knoxville. The film made it’s US premiere at the 2019 Fantastic Fest film festival in Austin and was released on all digital outlets in early 2020. Alan also wrote the zombie-comedy BURYING THE EX, which was directed by horror icon Joe Dante (GREMLINS) and starred Anton Yelchin, Ashley Greene and Alexandra Daddario. The film premiered at the 2014 Venice Film Festival and received a theatrical run in the summer of 2015. Alan has sold scripts to Paramount Pictures and Miramax Films and is currently developing a LatinX-themed horror film and a supernatural-thriller TV series.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

30 Jan 202456min

IFH 734: Confessions of a First Time Showrunner with Kaye Singleton

IFH 734: Confessions of a First Time Showrunner with Kaye Singleton

Kaye Singleton is an award-winning writer, producer, and actress that is well on her way to making her own footprint in this industry, or as the much-respected Tyler Perry would say, created her own seat at the table. As a multi-faceted creative talent, she is committed to telling culturally authentic stories for, about, and that explore, the beautifully diverse experiences of Black Women.To date, as an actress she has taken on a variety of roles on hit shows and films. She's best known for her series regular role beginning in Season 3 of Tyler Perry's The Oval on BET as Simone, the beautiful, smart, and cunning wife of the Vice President of the United States, and her Six Season recurring role as the long-suffering, loyal - but problematic - "Josie" on Saints & Sinners, BounceTV's #1 Show. She's also had memorable roles on Sistas (BET), Claws (TNT), Don't Waste Your Pretty (TV One), Tales (BET), American Soul (BET), and Dumplin (Netflix).In 2020, Kaye secured her first production deal as a first-time Showrunner and Creator for the highly-rated anthology series - Covenant'' which premiered on October 14th, 2021 on AMC's allblk. Covenant's unique take on bible stories is a stand out for the network as it's quoted to "create a world of thrilling, suspenseful drama where characters and stories of the bible are thrust into a vicious dystopia of present-day, real-life situations. Each episode will reimagine a classic story as it would take place in the modern world - challenging viewers to examine how sacred lessons of faith and love fit into today's society.Enjoy my epic conversation with Kaye Singleton.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

23 Jan 20241h 10min

IFH 733: The Art of World Building - Immersive Screenwriting with Margaret Kerrison

IFH 733: The Art of World Building - Immersive Screenwriting with Margaret Kerrison

Born in Indonesia and raised in Singapore, Margaret Kerrison received my Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts. Her career spans television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences.Margaret worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).Margaret was the writer for five projects that received Themed Entertainment Association (THEA) Awards. She appeared in the Disney+ series Behind the Attraction, the Freeform television special Star Wars: Galaxy's Edge – Adventure Awaits, and the online educational program Imagineering in a Box. Margaret has been invited to speak at prestigious conferences and universities including SXSW, Star Wars Celebration, D23, IAAPA Expo, FMX Conference, University of Southern California, and Johns Hopkins University. Her projects have been featured around the world in The New York Times, Good Morning America, The Los Angeles Times, Entertainment Weekly, Wired magazine, and the official site for Star Wars. Margaret Kerrison was a Disney Imagineer from 2014-2021 and was recently featured in a blooloop article.Margaret is currently a Senior Experiential Creative Lead in Airbnb's Experiential Creative Product team.Enjoy my conversation with Margaret Kerrison.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

16 Jan 20241h 4min

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