IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 733: The Art of World Building - Immersive Screenwriting with Margaret Kerrison

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IFH 732: How to Avoid Career Pitfalls for Screenwriters with Felicity Wren

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IFH 731: The Screenwriter's Workout with Will Hicks

IFH 731: The Screenwriter's Workout with Will Hicks

I had a fun chat with our guest today. We hit it off pre-interviewing, geeking out about James Cameron and his latest masterclass, and so much more. On the show this today is Will Hicks who is head of...

2 Jan 20241h 47min

IFH 730: Writing the Netflix/TV Drama Series with Pamela Douglas

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There’s always been a feel-good, easy-times nostalgia for the 80s and 90s TV shows. More so now that we sometimes feel overwhelmed by the plethora of shows we have to pick from. If you feel me then yo...

26 Dec 20231h 4min

IFH 729: How to Create Story & Character Conflict with Eileen Cook

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Today on the show we have best-selling author and screenwriter Eileen Cook. She is a multi-published, award-winning author with her novels appearing in nine languages. Her books have been optioned for...

19 Dec 20231h 11min

IFH 728: The Science of Storytelling for Screenwriters with Will Storr

IFH 728: The Science of Storytelling for Screenwriters with Will Storr

I'm super excited to bring you today's show. Today on the podcast we have best-selling author Will Storr. Will's latest book The Science of Storytelling: Why Stories Make Us Human and How to Tell Them...

12 Dec 20231h 29min

IFH 727 Lessons Learned Writing Oliver Stone's The Doors with Randall Jahnson_mixdown

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Randall Jahnson is an American screenwriter and film producer. He was born on March 7, 1951, in Des Moines, Iowa, United States. Jahnson is best known for his work in the film industry, particularly a...

5 Dec 20231h 42min

IFH 726: Story$elling Your Screenplay with Heather Hale

IFH 726: Story$elling Your Screenplay with Heather Hale

Today on the show we have returning champion Heather Hale. Heather Hale’s new book Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects helps you get your stories out of your head...

21 Nov 20231h 17min

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