IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

IFH 537: The Power of a Niche Audience (Saltbox TV) with Jerry Goehring and Patty Carver

Today on the show we have Jerry Goehring and Patty Carver. They are the founders of Saltbox TV.

Saltbox TV is the first-ever streaming service dedicated to connecting older adults with diverse, informative, and engaging programming. Through a simple and user-friendly platform, Saltbox TV welcomes even those with no technical experience. Saltbox TV hosts various programs from music, faith, classic film & television, lifelong learning, wellness, documentaries, arts and crafts, Saltbox Originals, and everything in between.

This is the Senior streaming service I represent. They have an incredible mission and great programming for seniors. They’re just moving into original programming and currently developing their first reality show SILVER STARS. Attached is a sheet that highlights that current programming which includes financial assistance, health & wellness, exercise, general entertainment, etc.

The real topic here is ageism, the lack of entertainment focused on this demo from content to devices…SALTBOX has made some incredible partnerships with players in the sr industry from pre-loading Saltbox onto tablets for seniors, playing on closed circuits TV at senior homes, and deals with Roku, Firestick, etc.

In this episode we discuss the power of niche audience, how to serve them, how to build and audience and much more. Enjoy my conversation Jerry Goehring and Patty Carver.

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 729: How to Create Story & Character Conflict with Eileen Cook

IFH 729: How to Create Story & Character Conflict with Eileen Cook

Today on the show we have best-selling author and screenwriter Eileen Cook. She is a multi-published, award-winning author with her novels appearing in nine languages. Her books have been optioned for...

19 Dec 20231h 11min

IFH 728: The Science of Storytelling for Screenwriters with Will Storr

IFH 728: The Science of Storytelling for Screenwriters with Will Storr

I'm super excited to bring you today's show. Today on the podcast we have best-selling author Will Storr. Will's latest book The Science of Storytelling: Why Stories Make Us Human and How to Tell Them...

12 Dec 20231h 29min

IFH 727 Lessons Learned Writing Oliver Stone's The Doors with Randall Jahnson_mixdown

IFH 727 Lessons Learned Writing Oliver Stone's The Doors with Randall Jahnson_mixdown

Randall Jahnson is an American screenwriter and film producer. He was born on March 7, 1951, in Des Moines, Iowa, United States. Jahnson is best known for his work in the film industry, particularly a...

5 Dec 20231h 42min

IFH 726: Story$elling Your Screenplay with Heather Hale

IFH 726: Story$elling Your Screenplay with Heather Hale

Today on the show we have returning champion Heather Hale. Heather Hale’s new book Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects helps you get your stories out of your head...

21 Nov 20231h 17min

IFH 725: Hidden Tools of Comedy for Screenwriters with Steve Kaplan

IFH 725: Hidden Tools of Comedy for Screenwriters with Steve Kaplan

Steve Kaplan is a well-known comedy writer, teacher, and consultant. He is the author of the book "The Hidden Tools of Comedy: The Serious Business of Being Funny," which is a popular resource for asp...

14 Nov 20231h 12min

IFH 724: What is Maximum Screenwriting with Jeff Schimmel

IFH 724: What is Maximum Screenwriting with Jeff Schimmel

Jeff Schimmel began his Writing/Producing career in the 1980s while attending law school in Los Angeles. When not studying for the bar exam, Jeff wrote and sold his original Cold War spy thriller, Arc...

7 Nov 20231h 5min

IFH 723: The Essentials of Screenwriting with Pilar Alessandra

IFH 723: The Essentials of Screenwriting with Pilar Alessandra

Pilar Alessandra is the director of the screenwriting and TV writing program On the Page®, host of the popular On the Page Podcast and author of the top-selling book “The Coffee Break Screenwriter.”Pi...

31 Okt 202358min

IFH 722: The Art of Television Showrunning with Steve DeKnight (Marvel's Daredevil, Spartacus)

IFH 722: The Art of Television Showrunning with Steve DeKnight (Marvel's Daredevil, Spartacus)

Showrunning is a mysterious art form to many so I wanted to bringing he someone who can shine a light on what it takes to be one. Today on the show we have powerhouse show runner, writer, director, pr...

24 Okt 20231h 58min

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