BONUS EPISODE: The Complete Guide to NFT in Independent Film (and How to Make Money)

BONUS EPISODE: The Complete Guide to NFT in Independent Film (and How to Make Money)

So today we are going to go down the rabbit hole of NFTs. What the heck is an NFT. It is a Non Fungible Token. Basically, an NFT is a completely original digital file or a digital collectable which is registered on a blockchain ledger just like any cryptocurrency. But unlike cryptocurrency, like Bitcoin or Ethereum, an NFT is totally unique and because it lives on the blockchain it verifies who is the rightful owner of this one-of-a-kind digital collectable file.

In February 2021, digital artist Peebles sold a digital artwork for $69.3 million at auction. You heard correctly almost $70 million for a digital file. The founder of Twitter, Jack Dorsey, sold his very first tweet as an NFT for $2.9 million.

It took me a minute to understand what these things were and then it clicked. NFTs are digital baseball cards, comic books, Garbage Pail Kids or Pokemon cards. They are just a digital version and in many ways better because you know exactly how many copies exist.

The NBA is sell "moments" as NFTs through NBA Top Shots. Basically, they are selling highlight clips as NFT and they are killing it. Fans of the NBA are gobbling these NFTs as fast as they are released. I really think there is now one doing NFTs better than the NBA right now.

Musicians are having amazing success selling NFTs directly to their fans. This is turning the established music industry on its head. NFTs are essentially killing off the middle man. No more label, just a direct relationship with the artist's fans.

The other amazing thin about NFTs is that the artist continues to make money on every sale of the NFT forever. Let me explain. When an artist creates a NFT by minting it. Minting is the process of create the digital file (NFT) and placing it on the blockchain. The artist then sets the residual percentage every time the NFT sells.

So if I mint a short film and sell it for $500. I get $500. Now, if the new owner sells it 2 years from now for $10,000 I get 10% of that sale. Every time that NFT is resold I get my cut. All transactions transparent. All on the blockchain.

So how can filmmakers make money? There are so many options because NFTs are in their infancy. Everyone is trying to figure out how to use them in indie film. Some ideas are:

Selling the distribution rights to the entire film, like Kevin Smith is doing with is latest film Killjoy
Selling the distribution rights to your film in shares like the indie film Lotawana
Create an NFT to a short film to finance it
Sell NFT collectables from the film
Fund raise your film's budget with NFTs

These are just some ideas. I decide to throw my hat in the ring and created an experiment. I minted a few NFTs for my first short film BROKEN and some "legacy NFTs" of the first ever filmmaking tutorials ever uploaded to YouTube. Here is the description of one of the NFTs.

This NFT is called Muzzle Flash Breakdown and is one of the first filmmaking tutorials to ever be uploaded to YouTube. It was uploaded on August 28, 2006 by filmmaker, author and Indie Film Hustle Podcast host Alex Ferrari from his 2005 award-winning short film BROKEN.

It was taken from the best-selling DVD of the film. That DVD was one of the first indie short films to ever create a massive collection of tutorials and making of videos that explained how to make a low-budget independent film with off-the-shelf software and digital consumer cameras.

This is part of a limited series of filmmaking tutorials that were uploaded to YouTube from the short film BROKEN. All the videos were uploaded and released on the same day in 2006. The external link attached to this NFT will show the original upload to YouTube.

Link: https://www.youtube.com/watch?v=yFPoBZY5BrA

When you purchase this NFT you will also gain access to the short film BROKEN, the entire collection of tutorials and commentary tracks via private link and passcode. You will also receive the original QuickTime file that was uploaded to YouTube.

To access my NFTs go to: www.ifhnft.com

I released three of 6 of the total filmmaking tutorials I uploaded on YouTune back in Aug 2006. If these sell out I'll upload the rest and maybe some of my other popular short films I directed over the years. I wanted to give you an example of what an independent film NFT looked like and this is totally an experiment to see what happens.

Maybe I'll never sell an NFT, maybe I sell them three years from now or maybe they will sell out in 15 min. Who knows. What I am excited about is the potential of what this could mean for the indie filmmaking community.

In this episode I break down everything you need to know about NFTs, how to make money with them and more. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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IFH 557: The Brutal Truth About Making Indie Films with Daniel Sollinger

IFH 557: The Brutal Truth About Making Indie Films with Daniel Sollinger

Today on the show we have producer Daniel Sollinger. Daniel and I have fought in the same indie film trenches for years. I had the pleasure of working with him on multiple occassion over the past 1o years.He has a new film coming out called Clean, starring Academy Award® Winner Arian Brody.Tormented by a past life, garbage man Clean (Adrien Brody) attempts a life of quiet redemption. But when his good intentions mark him a target of a local crime boss (Glenn Fleshler), Clean is forced to reconcile with the violence of his past. The film also stars Richie Merritt, Chandler Ari DuPont, Mykelti Williamson, RZA, Michelle Wilson, and John Bianco. It is written by Paul Solet and Adrien Brody. Clean, directed by Paul Solet, arrives in theaters, On Demand, and digital on January 28, 2022.Daniel and I discuss the brutal truth on producing and making indie films in today world.The conversation is full of real-world stories, advice and lessons to help you on your path. Enjoy!!!Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

17 Feb 202259min

IFH 556: Blockbuster Producing in Indie Films with Sunil Perkash

IFH 556: Blockbuster Producing in Indie Films with Sunil Perkash

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

15 Feb 202257min

IFH 555: The Frankenstein Self-Distribution Model with Ryan Templeton

IFH 555: The Frankenstein Self-Distribution Model with Ryan Templeton

Today on the show we have filmmaker Ryan Templeton. Ryan has been developing a "Frankenstein" self-distribution model for the ever-changing filmmaking landscape. Though this interview was recorded before the pandemic it seemed almost Nostradamus-like in its tone.Ryan and I discuss the changing Hollywood landscape and how indie filmmakers can take advantage of new opportunities that are being created in the vacuum left by the studio model of doing business.Enjoy my conversation with Ryan Templeton.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

10 Feb 20221h 25min

IFH 554: From Short Films to Narcos with Josef Kubota Wladyka

IFH 554: From Short Films to Narcos with Josef Kubota Wladyka

Today on the show we have writer, producer, and director Josef Kubota Wladyka.Josef Kubota Wladyka’s debut feature film, Manos Sucias, won Best New Narrative Director at the 2014 Tribeca Film Festival and was nominated for two Independent Spirit Awards, Best First Feature and Best Editing.[presto_player id=104851]Josef has also directed episodes of the acclaimed television shows, Narcos, Fear the Walking Dead, and The Terror. Residing in Brooklyn, New York, Josef holds an MFA from New York University's Graduate Film Program and was named one of Filmmaker Magazine’s 25 New Faces of Independent Film. He remains committed to making socially conscious genre films.[presto_player id=104843]Kaylee “K.O.” Uppashaw, a mixed Indigenous boxer, prepares for a championship fight. Her hands are wrapped, gloves taped shut, and face greased. She pounds the mitts with her trainer, Brick. The room echoes with the strength of each hit. She’s preparing for the boxing match of her life. The crowd roars in the distance as the sounds crescendo into a fever pitch— Kaylee wakes up in a women’s shelter from a wishful dream of a life she once had.This is her reality. A boxer struggling to pick up the pieces of her life. After her shift working at a diner, Brick drives her to a clandestine rendezvous. They meet a P.I. who presents evidence that Weeta, Kaylee’s younger sister who disappeared two years ago, is possibly alive and circulating in a trafficking network.He tells her a time and place to plug herself into this dangerous world in hopes of finding her sister. Kaylee agrees and sets off on a dark and treacherous journey. Her strength and determination are tested as Kaylee fights the real fight of her life—to find Weeta and make her family whole again.Enjoy my conversation with Josef Kubota Wladyka.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

8 Feb 20221h 16min

IFH 553: How to Build a Production Company with Michael D. Ratner

IFH 553: How to Build a Production Company with Michael D. Ratner

Today on the show we have entrepreneur and filmmaker Michael D. Ratner.Michael founded OBB Pictures in 2016 and under his leadership the company has grown into OBB Media, an award winning production company and studio with divisions in film, TV, digital, podcasts, branded content, and social good.In addition to running OBB and expanding the business, Ratner continues to act as a multi-hyphenate leading creative on OBB’s marquee projects. Ratner recently directed and executive produced the Amazon Studios Justin Bieber: Our World film.Justin Bieber: Our World takes viewers backstage, onstage and into the private world of the global superstar as he prepares for a record-breaking New Year’s Eve 2020 concert. After a three-year hiatus from a full concert, Bieber delivers an electrifying performance on the rooftop of the Beverly Hilton Hotel for 240 invited guests —and millions of fans across the globe watching via livestream. Produced and directed by award-winning filmmaker Michael D. Ratner, the94minute documentary follows Bieber and his team for the month leading up to the show as they rehearse and construct a monumental stage set. The film also captures personal self-shot moments between Bieber and his wife Hailey through the artist’s own lens.Earlier that year, he directed and executive produced the critically acclaimed SXSW 2021 opening night headlining film Demi Lovato: Dancing with the Devil.Demi Lovato holds nothing back in this powerful four part documentary series exploring every aspect that led to their nearly fatal overdose in 2018, and her awakenings in the aftermath. Director Michael D. Ratner is granted unprecedented access to the superstar’s personal and musical journey during the most trying time of their life as they unearth prior traumas and discovers the importance of physical, emotional, and mental health. Far deeper than an inside look beyond the celebrity surface, this is an intimate portrait of addiction, and the process of healing and empowerment.Prior to that, the Justin Bieber: Seasons docuseries, which broke the record for YouTube Originals as the most-viewed premiere ever globally. These projects focus on helping to normalize and foster dialogue around mental health, conversations around self worth, and supporting causes for social good.Ratner is also the creator, showrunner, director and executive producer of Cold as Balls, the comedy series starring Kevin Hart, which has garnered over 1.8 billion viewers to date and just wrapped its fifth season, and is available on Peacock. Ratner executive produced and directed on &Music for Quibi, and executive produced The Harder Way for ESPN+.He directed and produced Justin Bieber’s music video Intentions, which featured Bieber and Quavo highlighting the stories of 3 Los Angeles women’s struggles, and launched the Intentions Fund. Ratner also co-directed the music video for Dancing With The Devil, alongside Demi Lovato, which was the lead single from their last studio album. Both music videos were nominated for VMAs.Prior to that, Ratner served as executive producer and director on OBB’s Historical Roasts for Netflix. Ratner has also produced and/or directed a number of films that have premiered at Sundance, Tribeca, and SXSW, including Gonzo @ the Derby for ESPN’s acclaimed 30 for 30 series, which followed Hunter S. Thompson’s trip to the Kentucky Derby and is narrated by Sean Penn.Ratner has been recognized by Variety Hollywood’s Creative New Leaders list as well as Forbes 30 Under 30 Hollywood & Entertainment. Prior to that, Ratner graduated summa cum laude from the University of Pennsylvania and went on to receive a Master of Fine Arts in film directing, writing, and producing from New York University’s Tisch School of the Arts.Enjoy my inspiring conversation with Michael D. Ratner.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

3 Feb 202253min

IFH 552: The Profitable Feature Film Formula with Rob Goodrich & Jason Armstrong

IFH 552: The Profitable Feature Film Formula with Rob Goodrich & Jason Armstrong

Today on the show we have film producers Jason Armstrong and Rob Goodrich.Armstrong and Goodrich founded Walk Like A Duck Entertainment, a film production company that develops and produces high quality scripted and non-scripted content.With a combined 30+ years in the entertainment industry, Armstrong and Goodrich have held positions in all aspects of production with a focus on IP acquisition, development, packaging and raising capital.The company has forced strong and supportive relationships with filmmakers and talent, advising and collaborating through all aspects of production.Jason and Rob are currently in pre-production on Andy Armstrong’s SQUEALER, and recently completed production on the following films: SLAYERS (starring Abigail Breslin, Malin Akerman, Thomas Jane), DIG (starring Thomas Jane, Emile Hirsch, Liana Liberato), SKELLY (starring Brian Cox, Torrey Devitto, John Palladino), and SALVATION (Claire Forlani, Thomas Jane, Skeet Ulrich, Theo Rossi, Ashley Moore).They have also acquired life rights of John Fairfax, an adventurer who crossed both the Atlantic and the Pacific Oceans in a rowboat, which they’re currently developing with Tiffany Fairfax, widow of John Fairfax.Armstrong and Goodrich puts a premium value on developing creative and strategic partnerships across sales, distribution, co-production and post-production companies. The trajectory of a project varies on a case by case basis, Armstrong and Goodrich are uniquely positioned to manage all aspects of a projects lifespan.As music, publishing and sync-licensing continue to establish increasing revenue streams and relevance in a financial model for a film or TV series, they have established 6 To Midnight Music, an ASCAP / BMI affiliate with a Co-Publishing deal with BMG Music, headed by Walk Like A Duck Entertainment partner, Cameron Goodrich.Film producers Jason Armstrong and Rob Goodrich have created a way to produce profitable feature films in record speed durning one of the craziest and uncertain times in film history. I sat down with both producers to see how they are doing what they are doing, how they ramped up so fast and how they are making money with there system. Enjoy my conversation with Jason Armstrong and Rob Goodrich.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Feb 20221h 25min

IFH 551: Sundance 2022 - La Guerra Civil with Eva Longoria

IFH 551: Sundance 2022 - La Guerra Civil with Eva Longoria

Today we have the award-winning actress, director, producer, entrepreneur and activist by the name of Eva Longoria.Eva Longoria has long established herself as one of the most sought after television directors in Hollywood. Named by Variety as one of their most anticipated directors of 2021, Longoria continues to hone her craft, seek new projects, and expand opportunities for others by paving the way for future women and minority producers, directors and industry leaders in Hollywood and beyond.Her strong work ethic coupled with her passion for storytelling has led to a pivotal moment as she prepares for the release of her feature film directorial debut with Flamin’ Hot. She recently wrapped production for the highly anticipated Searchlight biopic about the story of Richard Montañez and the spicy Flamin’ Hot Cheetos snack for which she beat out multiple high profile film directors vying for the job.Eva became well known worldwide thanks to Desperate Housewives, where she played a main character, Gabrielle Solis.In my journeys as a colorist, VFX and post production supervisor  I had the pleasure of working on a film Eva starred and produced Without Men years ago. I had a ball working on it.The women of a remote Latin American town are forced to pick up the pieces and remake their world when all the town's men are forcibly recruited by communist guerrillas. The only men left in town for years are the priest and Julio who was disguised as a woman.As an trailblazing actress, director, producer, entrepreneur and activist, Eva Longoria has become one the most significant trailblazers behind the camera. For over a decade, she has been directing and choosing projects that have purpose and are focused on elevating the stories of the Latinx and other underrepresented communities.Eva past television directing credits include the ESPN 30 for 30 documentary Versus, as well as episodes of Ashley Garcia: Genius In Love, Grand Hotel, Black-ish, The Mick, LA to Vegas, Jane the Virgin, Telenovela, Devious Maids, Latinos Living the Dream, and the short films Out of the Blue and A Proper Send-Off.She was also nominated for a 2021 Daytime Emmy for her directing work on Ashley Garcia: Genius In Love.As a Global Brand Ambassador for L’Oreal Paris for over 15 years, Longoria has become a frequent director of the brand’s commercials, she recently upped the ante by self-directing the first ever hair color TV commercial created at home on a smartphone at the start of the COVID-19 pandemic.Eva has also contributed writing to publications on the subject of education. She also has a contract with L'Oreal and has been named one of the most beautiful people. Her latest documentary La Guerra Civil is in this year's Sundance Film Festival.This feature-length documentary follows the epic rivalry between iconic boxers Oscar De La Hoya and Julio César Chávez in the 1990s sparked a cultural divide between Mexican nationals and Mexican-Americans. A chronicle of a battle that was more than a boxing rivalry, and examining a fascinating slice of the Latino experience in the process.Here some of why Eva took on this film:“In the Mexican and Mexican-American communities, boxing is so much more than a sport. It is a cultural expression of who we are. The 1996 “Ultimate Glory” fight between Julio César Chávez and Oscar De La Hoya will forever be an iconic memory in our lifetimes. At the time, Chávez was a Mexican national hero entering the 100th professional fight of his career and De La Hoya was a Mexican-American boxer about to enter his prime.Given the distinct differences between these two men and their respective fandoms, nowhere has a rivalry been more intense while also transcending borders to bring everybody together to root for the art of boxing. Many of these same issues of cultural identity dramatically parallel what we are dealing with in our world 25 years later.This is why I wanted to tell this story: to remind people that we can find commonalities amid our differences to bring us back together.”Eva and I discuss her struggles coming up as an actress, transitioning into directing and producing and her new film La Guerra Civil.Enjoy my conversation with Eva Longoria Bastón. Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

27 Jan 202250min

IFH 550: Building a Hollywood Directing Career with Brad Silberling

IFH 550: Building a Hollywood Directing Career with Brad Silberling

Today on the show we have writer, producer and director Brad Silberling. I had the pleasure of meeting Brad back in 2005 at my first Sundance Film Festival. He was very kind with his time and gave me some great advice.His feature films include City of Angels starring Meg Ryan and Nicholas Cage, Moonlight Mile, starring Jake Gyllenhaal, Dustin Hoffman and Susan Sarandon; Lemony Snickett’s A Series of Unfortunate Events, starring Jim Carrey and Meryl Streep; 10 Items of Less starring Morgan Freeman, Land of The Lost starring Will Ferrell, as well as his debut film, the family classic Casper, produced by Steven Spielberg.In television, his growing stable of hit series include the critically acclaimed comedy Jane The Virgin as well as the period drama Reign, contemporary reboots Dynasty and Charmed, and the new Disney Plus series Diary of A Future President. He is a graduate of the UCLA School of Theater Film and Television where he earned his masters degree in production, following his bachelor’s degree in English from UC Santa Barbara.Brad and I had an amazing talk about the business, warts and all, what it was like having Steven Spielberg as a mentor and how he built his directing career.Enjoy my conversation with Brad Silberling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

26 Jan 20221h 22min

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