IFH 657: Audience•ology: Hollywood's Best Kept Secret to Make Money with Kevin Goetz

Today's guest is a screenwriter, director, professor, and Secretary-Treasurer of the Writers Guild of America West Aaron Mendelsohn. He is best known for co-creating and co-writing the successful AIR BUD family film franchise, which sired eleven sequels and generated millions of dollars over the years. If you have kids then you probably already have seen an Air Bud spin-off film.Aaron has a number of projects in development including the drama pilot BAD MEDICINE with ITV America and the action-comedy ARMOR HERO with Alpha Pictures. His romantic comedy LIKE CATS & DOGS aired recently on the Hallmark Channel. He recently wrote the animated feature PRINCES for Warner Bros, the drama pilot THE ASSOCIATE for Sony, and the animated pilot HOODS for Cartoon Network.Other produced projects include the perennial ABC Family holiday movie THE 12 DATES OF CHRISTMAS, the Lifetime TV movie CHANGE OF HEART, the Fox TV series KINDRED: THE EMBRACED, the kid's TV pilot THE ADVENTURES OF TAXI DOG, the family feature THE THREE INVESTIGATORS: THE SECRET OF TERROR CASTLE, and the independent feature CHAPTER ZERO, which he also directed. Aaron has also written film and TV projects for Fox, New Line, Showtime, Paramount, the Spike Network, New Regency, Hasbro Studios, Bob Yari, Lightstorm, and Arnold Kopelson.Twenty years into a successful screenwriting career and he still loses his way in the thickets of story-breaking and script-writing. Aaron assembled The 11 Fundamental Questions: A Guide to a Better Screenplayto help guide his path, and they've been his road map ever since."This is a VERY smart way to deconstruct and demystify the job of screenwriting." – Billy Ray, Oscar-nominated screenwriter of "Captain Phillips"Starting out as a personal story-breaking method and evolving into a masterclass that Aaron has taught around the world, THE 11 FUNDAMENTAL QUESTIONS is now an ebook (newly revised and expanded for Amazon/Kindle) that shares the secrets of his successful technique. Simple and intuitive, each question in the book is strategically designed to elicit key story points, challenge lazy writing, and stimulate ideas.Wherever you are in the writing process, and whether you're writing for film, television, new media, or books, asking yourself the 11 FUNDAMENTAL QUESTIONS is a great way to enhance your creative process and sell more projects.This is a fun episode. Get ready to take some notes. Enjoy my conversation with Aaron Mendelsohn.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

2 Maj 20231h 27min

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

1 Maj 20232min

Rob Edwards has written two classic animated films for WALT DISNEY FEATURE ANIMATION, the Academy Award nominated Treasure Planet and the Academy Award and Golden Globe nominated The Princess and the Frog. He also consulted on Tangled, Wreck-it Ralph and Frozen. He penned AMULET for Warner Brother's and ANIMATED AMERICAN for Disney.Rob is currently writing projects for SHOWTIME, SONY, PARAMOUNT, and Chris Rock. Rob is also known for his work on the television shows "The Fresh Prince of Bel-Air", "Full House", "A Different World", "Roc", "In Living Color" and as the creator of "Out All Night." In 2012, Rob launched robedwards.net where he shares the tools he has developed over 30 years of writing professionally. He has taught and/or lectured for UCLA, Tisch School of the Arts at NYU, Syracuse University, Boston University, Howard University, The Organization of Black Screenwriters, CTN Expo, LMU, Digital Hollywood, The Scriptwriters Network, The Writers Store, University of California Riverside, Le Moyne College and others.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

27 Apr 20231h 46min

Today on the show we have the showrunning writing duo of Dan Hernandez and Benji Samit. They are responsible for bring iconic character Pikachu to the big screen. The film starred Ryan Reynolds.Ace detective Harry Goodman goes mysteriously missing, prompting his 21-year-old son, Tim, to find out what happened. Aiding in the investigation is Harry's former Pokémon partner, wise-cracking, adorable super-sleuth Detective Pikachu. Finding that they are uniquely equipped to work together, as Tim is the only human who can talk with Pikachu, they join forces to unravel the tangled mystery.Easily one of my favorite projects they worked on is the Netflix show One Day at a Time. On that project they got to work with the television living legend Norman Lear.This comedy-drama is inspired by Norman Lear's 1975 series of the same name. This time around, the series follows the life of Penelope, a newly single Army veteran, and her Cuban-American family, as they navigate the ups and downs of life. Now a nurse, Penelope is raising two strong-willed children.When faced with challenges, Penelope turns to her "old-school" mother, and her building manager, who has become an invaluable confidant. The series offers a contemporary take on what life looks like in both good and bad times, and how loved ones can help make it all worthwhile.On television, Hernandez and Samit have written for, The Tick, Super Fun Night and 1600 Penn. They were named in Paste Magazine's list of the top 28 comedy writers of 2018. In 2019, Samit and Hernandez signed a long-term deal with 20th Century Fox Television to develop, write and produce animated and live-action seriesWe discussed how they got their big break, how they approach the craft, the world of the writer's room and much more.Enjoy my conversation with Dan Hernandez and Benji Samit.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

25 Apr 20231h 23min

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

24 Apr 20238min

Danny Draven is an award-winning director and producer of genre films. After receiving his film degree in Boston, he moved to Hollywood and worked his way up through the ranks until he began producing and directing sci-fi/horror films for genre studio Full Moon Pictures (Puppet Master series, Trancers) where he cut his teeth before starting his own successful production/post-production company. He has also edited over 100 feature films, including films for Lionsgate, NBC Universal's Chiller TV, SyFy Channel and a series for Lifetime Network TV.He has worked with and been mentored by Hollywood veterans such as Master of Horror Stuart Gordon (Fortress, Re-Animator), legendary cinematographer Mac Ahlberg (Beverly Hills Cop 3), executive producer Harry Bring (X-Files, Criminal Minds) and executive producer Mark Ordesky (Lord of the Rings Trilogy). He is also the author of three published books on genre filmmaking and a member of the Producers Guild of AmericaBecome a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

20 Apr 20232h 13min

Today's guest is writer and showrunner, Daniel Knauf. Daniel Knauf had a couple of small credits to his name—a TV movie here, a stint on Wolf Lake there—when he managed to sell the intricate Great Depression-era genre show Carnivale to HBO.The series, an intricate blend of meticulously researched period detail and secret-history fantasy, purported to tell the tale of what happened when the last two “Avatars”—superpowered beings of light and darkness—met in the United States on the eve of World War II. The series attracted a cult audience that remains devoted to this day, but a mass audience wasn’t sure what to make of the program, and HBO canceled it after two seasons, saying the show’s story was finished, in spite of Knauf’s plan for a six-season run.We go deep inside the writer's room, what it takes to be a showrunner and many of his misadventures in Hollyweird!Enjoy my conversation with Daniel Knauf.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

18 Apr 20231h 21min

Monday Motivation! We all need a kick in the butt sometimes on our screenwriting journey. These episodes will do just that. Never stop chasing that dream and keep on hustling.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

17 Apr 20233min