Uncovering opportunities in sports, tech and media
"You're working with imperfect information, trying to piece things together. It feels like a puzzle: should we or should we not make an investment in this opportunity?" That's how Lance Dietz, partner...
25 Juli 202241min
What early-stage VCs are looking for
As far as strategic investors goes, having a direct line into tech giants Microsoft and four-time Superbowl winners the Green Bay Packers is a pretty good starting point! In our latest issue of the Sp...
6 Maj 202242min
Bringing an outsider’s approach to the sports media industry
The sports media landscape is evolving rapidly, and navigating and understanding that evolution can at times be tricky. With the likes of TikTok driving a push to short form content, but Netflix demon...
25 Feb 202242min
Innovation in Fan Experience
The Atlanta Hawks’ State Farm arena has been ranked as the best NBA Game experience in both 2019 and 2020. With the focus on the game experience in the NBA and heightened consumer expectations, that’s...
14 Jan 202237min
Building B2B Brands
It used to be that all the most exciting marketing happened in the B2C space - those were the campaigns that won awards and got featured in industry press. The B2B marketeers were solid, reliable but ...
15 Okt 202144min
Innovation in the sports broadcast
Sports fans have got so many channels that they might subscribe to – and in many cases they are driven by which channel has the rights to whatever they want to watch. However, the experience of watchi...
27 Aug 202154min
Building great products in sports and media
When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your prod...
29 Juli 202145min
Selling Internationally
One of the things that we look for in the companies at Sports Loft is a management team that operates with a global mindset. We want to see companies who have products that can be successful in multip...
15 Juli 202150min
