Building great products in sports and media

Building great products in sports and media

When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your product better than the alternatives out there? What have you done to make your product as simple to use as possible? How are people using your product? Are users returning? Will anybody buy it?

This product focus is vital in the world of sports, media and entertainment. Why is the fan going to choose this product over all the other options they have? How can the product be applied to the workflows of a major event or the constant “always-on” of a league season? What can teams, leagues or sponsors achieve with this product that they couldn’t do before?

In this podcast, we are joined by Slate’s co-founder and CEO, Michael Horton whose clients include teams across every major US league, the Premier League and major sponsors, and Tagboard’s President Nathan Peterson whose clients include the likes of Fox Sports, NBC, Turner and NFL Media. They discuss what they have learnt from building tech products for the sports and media industry, the importance of the people in the product building process and how their products have evolved from their earliest iterations.

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Avsnitt(87)

Peripheral: Bringing spatial intelligence to live sport

Peripheral: Bringing spatial intelligence to live sport

Charlie is joined by Kelvin Cui - CEO of Peripheral and former Tesla robotics engineer - to explore how the learnings from self-driving cars and the concept of spatial intelligence are being used to s...

24 Aug 36min

Electric Twin: Using synthetic audiences to understand your fanbase

Electric Twin: Using synthetic audiences to understand your fanbase

In this episode, Charlie is joined by Ben Warner, co-founder of Electric Twin, to discuss how sports organisations can use synthetic audiences to get a much better understanding of their fanbase.Enabl...

22 Juli 31min

The Realest: Turning memorabilia into recurring revenue

The Realest: Turning memorabilia into recurring revenue

Charlie is joined by Scott (DJ Skee) Keeney, CEO and Co-Founder of The Realest, to talk about the untapped revenue stream sitting inside every sports organisation - Memorabilia.Using its on-site authe...

16 Apr 35min

Badge: Building fan experiences in Apple & Google Wallet

Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Spor...

28 Mars 38min

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

From Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.

Will Pithers, Strategic Partner Manager for sports at Meta, joins Andy and Charlie on the Sports Loft podcast. Having previously work at City Football Group , Will helps teams, leagues, federations, a...

1 Apr 202552min

Scoreplay: Centralising Sports Media in the Age of AI

Scoreplay: Centralising Sports Media in the Age of AI

In the latest Sports Loft podcast, Andy and Charlie are joined by Victorien Tixier, CEO of Scoreplay. Fresh off the announcement of their $13m Series A funding round, ScorePlay have been seeing huge s...

4 Mars 202543min

From Highlights to Creators: How the sports industry is innovating on YouTube

From Highlights to Creators: How the sports industry is innovating on YouTube

Jonny Keogh, UK&I Sports Lead at YouTube joins Andy and Charlie on the Sports Loft podcast. Having previously worked at Sky, Jonny now helps major rightsholders and sports creators make the most of Yo...

23 Jan 202548min

The ICC: Innovating at the Cricket World Cup.

The ICC: Innovating at the Cricket World Cup.

Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the ...

16 Dec 202449min

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