Building great products in sports and media

Building great products in sports and media

When we meet with the founder of a prospective Sports Loft company, we are very focused on product – what exactly is it that you’re building? Who has the problem that you are solving? Why is your product better than the alternatives out there? What have you done to make your product as simple to use as possible? How are people using your product? Are users returning? Will anybody buy it?

This product focus is vital in the world of sports, media and entertainment. Why is the fan going to choose this product over all the other options they have? How can the product be applied to the workflows of a major event or the constant “always-on” of a league season? What can teams, leagues or sponsors achieve with this product that they couldn’t do before?

In this podcast, we are joined by Slate’s co-founder and CEO, Michael Horton whose clients include teams across every major US league, the Premier League and major sponsors, and Tagboard’s President Nathan Peterson whose clients include the likes of Fox Sports, NBC, Turner and NFL Media. They discuss what they have learnt from building tech products for the sports and media industry, the importance of the people in the product building process and how their products have evolved from their earliest iterations.

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Monarch Collective: going all in on women's sports

Monarch Collective: going all in on women's sports

In this episode of our 'Investor's View' series, Yanni and Charlie chat with returning guest Jasmine Robinson. Formerly of Causeway, Jasmine is now co-founder and managing partner at Monarch Collectiv...

20 Jan 202446min

Levellr: building communities of superfans in sports

Levellr: building communities of superfans in sports

Join hosts Yanni Andreopoulos and Charlie Greenwood in conversation with Tom Gayner, CEO and co-founder of Levellr, the platform connecting the world's top musicians, brands, and creators with their f...

18 Dec 202349min

Reviewing our trend predictions and looking ahead to 2024

Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predicti...

8 Dec 202355min

Ryan Sports Ventures: investing in people that change the game

Ryan Sports Ventures: investing in people that change the game

This week Yanni and Charlie welcome Paul Hourigan onto the podcast to get his view on the world of sports, media and entertainment investment. Paul is partner at Ryan Sports Ventures, the sports inves...

21 Nov 202351min

BMW, Karta and marketing in the metaverse

BMW, Karta and marketing in the metaverse

This week's podcast features Yanni and Andy taking a deep dive into the world of gaming with Pia Schörner, head of digital content creation & BMW Metaverse at BMW, and Erik Londré, co-founder and CEO ...

7 Nov 202352min

RX3 Growth Partners: consumer investment alongside athletes

RX3 Growth Partners: consumer investment alongside athletes

In this month's Investor's View episode, Yanni sits down with Andrew Costa, partner at RX3 Growth Partners, a consumer growth equity firm co-founded by NFL quarterback Aaron Rodgers. To kick off, Andr...

24 Okt 202346min

The role of machine learning in sports, and how to build an AI startup

The role of machine learning in sports, and how to build an AI startup

This week we’re discussing the intersection of sports, media and artificial intelligence. Join our host Yanni and founder Charlie, as they sit down with Don White, CEO and co-founder of Satisfi Labs, ...

12 Okt 20231h 1min

WISE Ventures: supporting the evolution of next-gen businesses

WISE Ventures: supporting the evolution of next-gen businesses

In the latest episode of the Sports Loft Podcast, Yanni is joined by Konrad von Moltke, principal of New York-based investment group, WISE Ventures. Within the WISE portfolio, you'll find familiar nam...

22 Sep 202341min

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