The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac
Ambition 2.011 Dec 2019

The strategy behind smart marketing, with Melissa Grady, CMO of Cadillac

Marketing isn’t exactly what it used to be 10 years ago (or even five or three years ago). Today, companies big and small are spending big budgets on targeted ads, social media, influencers, and more. But does that mean the fundamentals of marketing no longer apply? On this week’s episode of Girlboss Radio, we get some answers, thanks to Melissa Grady, the CMO of Cadillac. As CMO of Cadillac, Melissa leads strategic marketing around the world for the luxury car dealer. Tune in to hear Sophia chat with Melissa about how Cadillac has continued to find new and ~smarter~ ways to target customers, why she's so excited about Super Cruise and what's next for the automobile company. Plus, hear Melissa’s best advice for managers and team leaders. To find out more about Cadillac and shop their latest car models, go to cadillac.com. Have feedback on the show? Email us at radio@girlboss.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(334)

#GirlbossRadioReplay: Roxie Nafousi Manifested Her Career—So Can You

#GirlbossRadioReplay: Roxie Nafousi Manifested Her Career—So Can You

It’s officially goal-setting season, and what better way to kick it off than by revisiting one of our most-loved episodes? We’re bringing back our conversation with Roxie Nafousi, verified manifestati...

3 Dec 202432min

How to Ask for a Raise (And Actually Get It) with Claire Wasserman

How to Ask for a Raise (And Actually Get It) with Claire Wasserman

👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusic...

26 Nov 202444min

Boosting Happy Chemicals and Creating Sustainable Joy with HigherDOSE's Lauren Berlingeri

Boosting Happy Chemicals and Creating Sustainable Joy with HigherDOSE's Lauren Berlingeri

This episode is brought to you by HigherDOSE.  Get 20% off sitewide at HigherDOSE.com with the code GIRLBOSS20—excluding bundles and subscriptions. If you spend over $500, you’ll get an exclusive gif...

19 Nov 202435min

How to Silence Your Inner Critic Like a Pro Golfer with LPGA's Lauren Coughlin

How to Silence Your Inner Critic Like a Pro Golfer with LPGA's Lauren Coughlin

This episode is brought to you by LPGA. Don’t forget to mark your calendars for November 20, 2024—the LPGA is unveiling its 75th Anniversary schedule for the 2025 season, kicking off at the CME Group ...

12 Nov 202429min

The Uncomfortable Truth: Julie Sukosd on Banishing Underwire Bras

The Uncomfortable Truth: Julie Sukosd on Banishing Underwire Bras

This episode is brought to you by EBY.  Women have been conditioned to live with discomfort—at work, at home, and even in our bras.  Julie Sukosd, the Chief Revenue Officer at EBY (which stands for ...

5 Nov 202429min

Grief, Panic Attacks, and Making Her First Million: Alexa Suter Isn't Afraid to Go There

Grief, Panic Attacks, and Making Her First Million: Alexa Suter Isn't Afraid to Go There

This episode is brought to you by Huha.  Enjoy 20% off any regular-priced items with the discount code GIRLBOSS20. Bundle your undies for extra $$$ off: Get an additional 5% off a two-pack, 10% off a...

29 Okt 202440min

Permission to Pause: How to Plan for Your Sabbatical with Danica Nelson

Permission to Pause: How to Plan for Your Sabbatical with Danica Nelson

What if taking a career break was the answer to recovering from burnout, reigniting your creativity, and achieving a better work-life balance?  It was for Dani Nelson!  With over 10 years working in...

22 Okt 202433min

The Bragging Rights Playbook: Strategies for Self-Promotion with Stefanie Sword-Williams

The Bragging Rights Playbook: Strategies for Self-Promotion with Stefanie Sword-Williams

Have you ever noticed how women are often told to stay humble, downplay their achievements, and avoid sharing their successes? When we do share our wins, we’re labeled as cocky or self-obsessed. In t...

15 Okt 202438min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
svd-tech-brief
badfluence
rss-svart-marknad
uppgang-och-fall
bathina-en-podcast
avanzapodden
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-dagen-med-di
kapitalet-en-podd-om-ekonomi
borsmorgon
fill-or-kill
rss-veckans-trade
lastbilspodden