How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta
Ambition 2.06 Apr 2021

How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta

This week on Girlboss Radio, Puno talks business and TikTok marketing with our guest Vanessa Acosta, the one-woman show behind sustainable, ethical clothing brand Wasi, whose designs are made with textiles personally sourced from South America and handmade from scratch in LA. Acosta is a Bolivian-American businesswoman who quite literally does it all for her business: she’s a graphic designer, fashion designer, photographer, and marketer. If that’s not the definition of a solopreneur—and girl boss—we’re not sure what is. In this episode, you’ll hear about Acosta’s journey of starting her own business after losing her job in fashion due to the pandemic, what it’s really like running an ethical and sustainable clothing brand, and how TikTok for your small business can be a major tool for growth (she single-handedly tripled her sales in 2020, and attributes it to her TikTok marketing). Puno and Acosta talk about the challenges of becoming an entrepreneur as an immigrant, feeling like for their story to be worthwhile it has to be grand and inspirational, as well as living up to the standards set out by their parents. This episode is brimming with both inspiration and TikTok marketing tips and tricks. Listen to it now on Apple Podcasts or Spotify, or read the interview below (which has been edited for clarity and length): https://www.girlboss.com/read/vanessa-acosta Check out Vanessa store at: https://wasiclothing.com When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit linkedin.com/girlboss to post a job for free. Terms and conditions apply. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Gretchen Carlson, anchor, journalist, author

Gretchen Carlson, anchor, journalist, author

Last July, Gretchen Carlson came forward with her experience of being sexually harassed at FOX News by then-CEO, the late Roger Ailes. Her story is one that's all too familiar for many women. Most recently, we’ve seen it in the spate of “me too” stories that have come out following the allegations of assault, harassment, and abuse against Harvey Weinstein—and so many other men in positions of power. Today, Carlson joins us to discuss her new book Be Fierce (which surfaces similar stories from women in all walks of life across the country), speak frankly about Donald Trump, and walk you through what you should do if you are being harassed in the workplace.  Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Nov 201756min

Jen Gotch, co-founder and chief creative officer of ban.do

Jen Gotch, co-founder and chief creative officer of ban.do

Jen Gotch is a creative powerhouse who loves yard sales and unicorns. After a long (and winding) journey trying her hand at a slew of not-so-great jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of ban.do. On today’s episode, Jen talks about tapping into her creative power and finding the strength push through her bad days.  Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Okt 201758min

Garance Doré: Writer, Photographer, and Illustrator

Garance Doré: Writer, Photographer, and Illustrator

On this episode of Girlboss Radio, we're joined by Garance Doré, founder of Atelier Doré. She and Sophia go to a wide-open, vulnerable place about what it's like to work in fashion—and why Fashion Week doesn't feel worth it anymore. They have a frank discussion about fertility, PTSD after IVF, therapy, burnout, and finding purpose. Ahead, a moving conversation that will make you think.  Learn more about your ad choices. Visit megaphone.fm/adchoices

18 Okt 201757min

Jennifer Rudolph Walsh, head of WME's Worldwide Books, Speakers & Conference Division + Founder of "Together Live"

Jennifer Rudolph Walsh, head of WME's Worldwide Books, Speakers & Conference Division + Founder of "Together Live"

Jennifer Rudolph Walsh is a wife, mother and superstar publisher who sits on the Board of Directors at famed talent agency WME. By day, she does all that and works with some of the most famous writers in the world—like Oprah Winfrey, Sue Monk Kidd, and Arianna Huffington—but in her spare time, she's building a pretty impressive side hustle called Together Live. She's passionate about helping women become architects of change in their own lives, and on this episode, she goes deep on how she found her own purpose, and changed her life to fit it. Plus, she's got some essential, actionable advice every aspiring author should hear.​ Learn more about your ad choices. Visit megaphone.fm/adchoices

11 Okt 201758min

Whitney Cummings: Comedian, Actress, Writer and more

Whitney Cummings: Comedian, Actress, Writer and more

Whitney Cummings joins Sophia to discuss her latest bookI'm Fine and Other Lies; a memoir about being diagnosed as co-dependent, . Along the way, she blends hilarious anecdotes with thought provoking commentary on feminism, sex and body dysmorphia.  Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Okt 201750min

Janet Mock, writer, TV host and advocate

Janet Mock, writer, TV host and advocate

A true fire-starter, Janet Mock uses her voice to dismantle stereotypes, push women to discover their power, and debunk assumptions about gender. Janet’s latest book, Surpassing Certainty: What My Twenties Taught Me, is an homage to her 20s. On this episode of Girlboss Radio, Sophia and Janet explore identity, culture, and the experience of growing up a trans woman of color. For every twenty-something who has ever felt like a tiny fish in a big pond, this one will feel powerful and personal.  Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Sep 201754min

Sarah Kunst, founder and CEO of ProDay

Sarah Kunst, founder and CEO of ProDay

Sophia is joined by millennial founder Sarah Kunst, to deep-dive into the world of a sports media and lifestyle CEO. Sarah gets candid about her time working in venture capital, her ideas about money and power, and the experiences that ultimately drove her to speak to the New York Times about being sexually harassed by an angel investor in Silicon Valley. Sarah offers thoughtful advice to founders, women raising funding for a business, and women who might be experiencing harassment themselves. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Sep 201757min

Kate Ryder, founder and CEO of Maven

Kate Ryder, founder and CEO of Maven

On this episode of Girlboss Radio, Sophia welcomes Kate Ryder, founder and CEO of Maven. Maven is working to turn healthcare on its head—redefining medical care for the digital age. Because women make approximately 80 percent of the health care decisions in their families. They take the lead role in choosing health plans, scheduling doctor’s appointments and making sure that their families are getting the care they need. And yet, they are underserved and often overlooked—especially in telemedicine. Enter Kate and her company Maven, a digital clinic for women that connects patients directly with healthcare practitioners, anywhere, on demand. Here's how and why she built it. And how she transitioned from journalist to VC to founder.    Learn more about your ad choices. Visit megaphone.fm/adchoices

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