The Found Podcast with Molly Knuth23 Jan 2024

152: "Molly, Should I add TikTok in 2024?" Coaching Call with Aliz Ambriz

Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new format called "Coaching Calls," small business owners and entrepreneurs are given an opportunity to submit one question they would like to ask me about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast. When I saw the first submission come in from this friend of the pod, I was so excited! And I knew we had to have her on, not just because she's amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too: "Molly should I add TikTok in 2024 to my marketing tool kit?" Why to Add TikTok in '24 Now, my friend this is a very layered question, and as I go into with Alix, it's not as simple as just starting an account and saying "Hey, follow me now!" I highly recommend that anytime you add a platform to your marketing toolkit you make sure A: that it is aligned with your ideal audience B: that you have the time to dedicate to the learning and the growth it's going to take to get started on the platform C: that you develop a long-term and short-term plan for how this new platform will serve your business In 2024, I do think that TikTok offers a great opportunity for business owners who are product based and are direct to consumer, but I do think there are a few other items to consider before diving into TikTok for business. For example you'll hear me talk with Alix about developing a serial approach to your TikTok videos so there are multiple videos produced in a similar style. You'll also hear me advising Alex on growth strategies and understanding which accounts are already connecting with her ideal client and how she can use some of those accounts to inspire her creativity or guide her content as she grows for her business. If you are asking yourself: "Should I add TikTok to my business marketing?" go ahead and tune into this coaching call, my friend. It's a 20 minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year. A little more about our guest today… Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School, and over the past few years I've gotten to know her and her business a little better. Alix and her husband live in McCook, Nebraska, where together they raise three boys and own and operate Sehnert's Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany. You can here more of her business' evolution and her founder story in Episode 77 of The Found Podcast (which was called Small-Minded when we originally recorded this interview in 2022). Learn more about Sehnert's Bakery Give Sehnert's a follow over on Instagram and Facebook and head to their website to get in contact!

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Avsnitt(276)

237: The Capacity of Human Potential with Nancy Lynk

In this final episode of The Found Podcast's Ages & Stages Series, I sit down with Nancy Lynk — Senior Vice President of Commercial Banking at US Bank, community leader, mentor, and lifelong learner —...

28 Jan 45min

236: Get Uncomfy: Reinvention, Risk, and Building What You Wish Existed with Liz Garcia

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21 Jan 47min

235: Just Go For It: Building a Multi-Passionate Life with Carley Kintzle

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14 Jan 34min

234: Less About Proving, More About Impact: An Ages & Stages Reflection

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7 Jan 44min

233: One From the Heart: 4 Women Leading Community Change

This episode is a little different — and honestly, it might be one of the most important ones I've ever shared. Instead of one long-form interview, you're getting four mini-interviews with women who a...

23 Dec 202559min

232: Nourish the Body, Feed the Soul: A Conversation with Whitney Sanger of Project Rooted

Whitney Sanger isn't just a nonprofit founder — she's a mother of seven, a Dubuque native, a communications and storytelling pro, and the kind of woman who sees a gap and refuses to accept "that's jus...

17 Dec 202557min

231: The Quiet Work of Changing Lives: How One Small-Town Teacher Serves New Families in Big Ways with Sarah Palmer

This week's episode of The Found Podcast isn't about a flashy brand or a viral business story. It's about a woman you'll probably never see on a billboard, but whose work is changing lives quietly, co...

10 Dec 202542min

230: Small Acts, Big Impact: Rethinking What Community Service Looks Like in 2025

As we enter December and close out the final month of 2025, this episode brings our year-long exploration of restored, intentional female leadership full circle. We've spent the past twelve months tal...

3 Dec 202542min