Lily’s Sweets: Cynthia Tice

Lily’s Sweets: Cynthia Tice

When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love of chocolate, she set out to make an indulgent, sugar-free version, sweetened with stevia. After some disastrous early recipes, Lily’s Sweets launched nationally in Whole Foods, with just four employees. Cynthia correctly predicted that a growing number of shoppers would willingly pay for healthier treats, and just ten years after launch, Lily’s Sweets caught the eye of Hershey’s, which acquired it for $425 million.


This episode was produced by Sam Paulson with music composed by Ramtin Arablouei. It was edited by Neva Grant, with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(802)

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Barefoot Wine: Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked t...

16 Sep 20241h 15min

Advice Line with Leah Solivan of Taskrabbit

Advice Line with Leah Solivan of Taskrabbit

Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. First we meet Kate in Los Ange...

12 Sep 202448min

Groupon and Descript: Andrew Mason

Groupon and Descript: Andrew Mason

Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts on everything from sushi rolls to plastic surgery...

9 Sep 20241h 11min

Advice Line with Scott and Ally Svenson of MOD Pizza

Advice Line with Scott and Ally Svenson of MOD Pizza

MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.Today we meet Ev...

5 Sep 202445min

Olipop: Ben Goodwin

Olipop: Ben Goodwin

When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and...

2 Sep 20241h 9min

Advice Line with Ariel Kaye of Parachute Home

Advice Line with Ariel Kaye of Parachute Home

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an en...

29 Aug 202450min

Insomnia Cookies: Seth Berkowitz

Insomnia Cookies: Seth Berkowitz

When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a s...

26 Aug 20241h 17min

Advice Line with Jamie Siminoff of Ring

Advice Line with Jamie Siminoff of Ring

Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in so...

22 Aug 202451min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
rss-jossan-nina
uppgang-och-fall
bathina-en-podcast
lastbilspodden
svd-tech-brief
borsmorgon
avanzapodden
rss-kort-lang-analyspodden-fran-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
affarsvarlden
dynastin
rss-dagen-med-di
tabberaset
rss-veckans-trade
kapitalet-en-podd-om-ekonomi