Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Who What Wear with Hillary Kerr: Rina Sawayama: A Pop Star Keepin’ It Real For Our Modern Times

Who What Wear with Hillary Kerr: Rina Sawayama: A Pop Star Keepin’ It Real For Our Modern Times

On this episode, Who What Wear editor Jasmine Fox-Suliaman speaks with our August cover star – singer-songwriter and model Rina Sawayama. The Japanese and British artist became an instant pop sensation back in 2020 with the release of her debut studio album, Sawayama. Rina’s musical styles range from pop to rock to electronic, and her sophomore album, Hold The Girl, is out this month. Jasmine talked to Rina about her early days as a musician when she modeled to make ends meet, why her music draws so much from trauma, and why it’s important to keep things real, especially when you’re a pop star.

10 Aug 202231min

Lisa Bühler: Founder and CEO of Lisa Says Gah

Lisa Bühler: Founder and CEO of Lisa Says Gah

What exactly does “Gah!” mean? According to Lisa Bühler, it’s an outburst of joy and delight at finding something you just absolutely need in your closet. Bühler is the Founder and CEO of Lisa Says Gah, an e-commerce platform that aims to be a home for artists of the fashion industry. After a decade of working in fashion, Lisa observed its toll on the environment as well as how hard it was for smaller labels to compete with big brands. So she set out to create what she calls an “anti shop”—a place where independent design thrives and all products are made ethically and sustainably. Before starting LSG, Lisa worked as an account executive and then as a buyer for Nasty Gal, where she was in charge of sourcing dresses, outerwear, and sweaters. In this episode, Lisa shares everything from how uprooting herself inspired her to start her own business to how she grew revenue a whopping 300% during the pandemic. Plus, she very generously shares some career mistakes she’s made.

8 Aug 202241min

Who What Wear with Hillary Kerr: Erin Walsh: The Stylist Behind Anne Hathaway, Kerry Washington, and Other Leading Ladies

Who What Wear with Hillary Kerr: Erin Walsh: The Stylist Behind Anne Hathaway, Kerry Washington, and Other Leading Ladies

Erin believes that what you wear gives you the power to tell your story. Over the years, she’s created looks for Hollywood celebrities like Kerry Washington and Sarah Jessica Parker, and most recently, Anne Hathaway and her unforgettable looks at this year’s Cannes Film Festival. In this episode, hear how Erin got her start in styling, her philosophy around personal style, and her tips for getting dressed in the morning.

3 Aug 202233min

Jody Boyman: Wildlife Photographer and Co-Founder of Hungry Planet

Jody Boyman: Wildlife Photographer and Co-Founder of Hungry Planet

Jody Boyman spent her first life traveling the world and photographing its wildest animals for publications such as Time and Life. But as she traveled the world, Boyman increasingly encountered a planet that was hurting from unsustainable food processes. So in 2015, she and her brother, Todd, founded Hungry Planet, a plant-based nutrition company offering meat alternatives for modern lifestyles. With products ranging from chicken to beef to crab, Boyman has created a business with the purpose of feeding the world while helping the environment, its people, and animals. On this episode, she tells the story of how she became co-founder and chief purpose officer of Hungry Planet and what she’s learned from it all. Plus, she shares what it’s like to work closely with a sibling.

1 Aug 202250min

Who What Wear with Hillary Kerr: Celebrity Hairstylist Justine Marjan’s Tips for Summer Haircare

Who What Wear with Hillary Kerr: Celebrity Hairstylist Justine Marjan’s Tips for Summer Haircare

Justine Marjan is a celebrity hairstylist and beauty influencer who's styled looks for clients such as Olivia Culpo and Khloé Kardashian. In this episode, hear how Justine’s meteoric rise was fueled by a strong sense of curiosity and grit. Plus, Justine gives her tips on summer haircare.

27 Juli 202233min

Ayana Gray: New York Times Best-Selling Author of Beasts of Prey

Ayana Gray: New York Times Best-Selling Author of Beasts of Prey

Ayana Gray’s debut fantasy novel, Beasts of Prey, captured the attention of young-adult readers around the world when it was published last year. It’s since been translated into 10 languages, and it’s even being adapted for a feature film with Netflix. The story follows two Black teenagers as they venture into a magical jungle to hunt down a vicious monster. It’s the first in a trilogy, and her second book, Beasts of Ruin, is out this week. Before becoming a professional writer, Gray worked in higher education, fundraising for the University of Florida and the University of Arkansas. On this episode, Gray shares how her first life as a researcher helped her build the magical world of her series and how she learned to let go and trust her collaborators when the time came to put her pencil down. Plus, she tells the unbelievable story of how she found a whopping 43 agents for her very first book.

25 Juli 202255min

Who What Wear with Hillary Kerr: Navigating Summer Sales With WWW Market Director Bobby Schuessler

Who What Wear with Hillary Kerr: Navigating Summer Sales With WWW Market Director Bobby Schuessler

On this week’s episode, WWW’s very own market director, Bobby Schuessler, comes on the show to give us his biggest tips for navigating summer sales. He shares his advice on how to score the best pieces at the best prices and the trends it’s not too late to join in on.

20 Juli 202222min

Ty Haney: Founder of Outdoor Voices, Try Your Best, and Joggy

Ty Haney: Founder of Outdoor Voices, Try Your Best, and Joggy

Ty Haney has returned to the show! The founder of Outdoor Voices has launched a new venture called Try Your Best—a blockchain-based platform that connects brands to consumers, who give their input for rewards such as digital coins. On this episode, Hillary and Haney discuss why this serial entrepreneur is betting big on the blockchain, how TYB aims to wrestle power from tech, and… the surprising fitness supplement she’s created with cannabinoids.

18 Juli 202246min

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