Chelsea Hirschhorn: Frida Founder and CEO
Second Life30 Sep 2024

Chelsea Hirschhorn: Frida Founder and CEO

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

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Who What Wear with Hillary Kerr: 24-Year-Old Shilpa Yarlagadda on Empowering Women Through Fine Jewelry Brand Shiffon

Who What Wear with Hillary Kerr: 24-Year-Old Shilpa Yarlagadda on Empowering Women Through Fine Jewelry Brand Shiffon

Shilpa Yarlagadda is a 24-year-old Harvard senior whose ethical fine jewelry line is worn by some of the most influential women of today, including Michelle Obama, Nicole Kidman, Amanda Gorman, and Serena Williams. With her company, Shiffon, Shilpa aims to empower women by donating profits from the sale of the signature Duet Pinky Ring to other female entrepreneurs. Tune in to hear everything from how she launched the company out of her dorm room back in 2017 to what it was like breaking into the diamond industry of New York. Plus, she breaks down what “ethical” jewelry really is.

23 Mars 202240min

Victoria Beckham and Sarah Creal: Co-Founders of Victoria Beckham Beauty

Victoria Beckham and Sarah Creal: Co-Founders of Victoria Beckham Beauty

Victoria Beckham is unstoppable. She has become a style icon—both with her influential personal style and her eponymous ready-to-wear line—and, most recently, a beauty connoisseur with the launch of the clean, inclusive, high-performance beauty brand Victoria Beckham Beauty. With Sarah Creal as the CEO and Beckham as the creative director, the brand has grown tremendously into retailers such as Net-a-Porter and Violet Grey while maintaining unparalleled standards. But both women have quite the backstory. Creal started in product development for some of the biggest brands in the industry, such as Tom Ford, Prada, Estée Lauder, and Bobbi Brown, and as I’m sure you know, Beckham spent her early career touring the world with the Spice Girls. The group produced three studio albums, selling over 100 million records worldwide, making them the best-selling girl group of all time—iconic. She then went on to put out her own album as a solo artist before launching into a fashion career with the acclaimed success of her clothing line. On this episode of Second Life, find out how Beckham and Creal made major career pivots that landed them at the helm of a successful beauty empire.

21 Mars 202256min

Who What Wear with Hillary Kerr: Spring Trends Our Editors Love, Featuring Insta-Famous Accessories, Miu Miu Minis, and New Balance's Sold-Out Collabs

Who What Wear with Hillary Kerr: Spring Trends Our Editors Love, Featuring Insta-Famous Accessories, Miu Miu Minis, and New Balance's Sold-Out Collabs

Spring is upon us, and we’re ready to dress the part. This week, Hillary is joined by Who What Wear Editorial Director Lauren Eggertsen, Market Director Bobby Schuessler, senior editor Kristen Nichols, and Editor in Chief Kat Collings to discuss all of the emerging trends for the season ahead, including the accessories that are sure to become Instagram famous, the miniskirts that have already gone viral, and the sneakers that keep selling out.

16 Mars 202242min

Alli Webb: Drybar Founder and President of Canopy

Alli Webb: Drybar Founder and President of Canopy

Alli Webb is back! When we spoke with her back in 2018, premier blowout destination Drybar had become a household name with over 100 locations nationwide and a beloved line of products and styling tools sold at major retailers. In her first episode, Webb detailed the journey of  her career from fashion and PR to creating the blowout empire. Since then, a lot has changed. The line of products and tools was acquired for $225 million, and Webb stepped away from the business in a major way, freeing her to launch an additional three companies, including the innovative massage concept Squeeze, talk therapy company Okay Humans, and jewelry brand Becket + Quill. Her most recent pivot, however, is taking on the president role at Canopy, the world’s cleanest humidifier for beauty and skincare. On this episode, find out how Webb went through a personal and professional transformation that’s left her more fulfilled than ever.

14 Mars 202255min

Who What Wear with Hillary Kerr: Bridal Designer Danielle Frankel on Creating Fashion’s Favorite Bridal Gowns

Who What Wear with Hillary Kerr: Bridal Designer Danielle Frankel on Creating Fashion’s Favorite Bridal Gowns

Danielle Hirsch is the brilliant bridal designer behind Danielle Frankel Studio. Her designs are fashion-person favorites, and she is known within the industry for driving the entire bridal category forward with her ability to marry nostalgia and tradition with modernity. In 2019, she was chosen as the first bridal designer to participate in the annual CFDA/Vogue Fashion Fund. In this week’s episode, Hirsch talks about designing custom gowns in her New York atelier, drawing inspiration from the brides themselves, and all of the things to consider when searching for your perfect dress.

9 Mars 202236min

Robin Arzón: VP and Head Instructor at Peloton, Ultramarathoner, and Best-Selling Author

Robin Arzón: VP and Head Instructor at Peloton, Ultramarathoner, and Best-Selling Author

Robin Arzón, head instructor and VP of programming at Peloton, is a force to be reckoned with. She has built a devoted community through her loyal riders at Peloton and 960k followers on Instagram who are drawn to her high energy, intense drive, and unwavering encouragement, and she’s a two-time best-selling author, writing Shut Up and Run and her most recent children’s book, Strong Mama. But before Arzón was running ultramarathons and training the masses, she had a seven-year career as a corporate lawyer. And that’s not the surprising part: Arzón didn’t even grow up as an athlete. In fact, as a kid, she’d say she was “allergic to exercise.” So how did she become one of the most celebrated trainers today? It started when Arzón found healing from trauma through movement in her 20s, and eventually, her love for athletics eclipsed her career goals as a corporate lawyer.

7 Mars 202246min

Who What Wear with Hillary Kerr: Keke Palmer on Shifting Perspectives, Evolving Narratives, and Empowering Culture Through Art

Who What Wear with Hillary Kerr: Keke Palmer on Shifting Perspectives, Evolving Narratives, and Empowering Culture Through Art

On this episode, Who What Wear editor Jasmine Fox-Suliaman speaks with our March cover star—actress, singer, producer, and writer Keke Palmer. From starring in movies such as Akeelah and the Bee and Hustlers and playing Cinderella on Broadway to creating her beloved TikToks, hosting the Met Gala, and co-authoring a series of short stories, Palmer continues to expand her groundbreaking career in every direction. She’s here to talk about finding her way through success, celebrity, and her most fulfilling work; the power art holds in shifting perspective and culture; and her highly anticipated upcoming projects, including Alice, in theaters March 18, and Jordan Peele’s Nope, out this July.

2 Mars 202245min

Sally Mueller: Womaness Co-Founder and CEO

Sally Mueller: Womaness Co-Founder and CEO

As the co-founder and CEO of Womaness, Sally Mueller is determined to shift the menopause narrative through a high-performance collection of modern products created by women for women and a community that provides unlimited inspiration. In less than a year since its launch, Womaness has generated over $2 million in sales via its website and partnership with Target and has sold over 11,000 units of its top-selling neck cream, Let’s Neck. But before Mueller began revolutionizing the art of aging for women in their 40s, 50s, and beyond, she spent over two decades of her career working her way up at Target, from merchandising analyst to senior marketing executive. She then left to help other companies create strategic partnerships to build their brand presence, including at Who What Wear, where she launched the activewear line JoyLab and incubated the skincare line Versed. On this episode of Second Life, find out how her past experiences culminated in the launch of her own successful brand that is changing the game for a previously ignored demographic of women.

28 Feb 202254min

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