NEXT.io Podcast1 Okt 2024

Oleg Profatylo: B2B marketing secrets

🎙 NEXT.io Podcast #204 with Oleg Profatylo, Head of Marketing, Playson

In this episode, Oleg Profatylo discusses the evolving landscape of B2B marketing, comparing it with B2C strategies and highlighting the key trends shaping the future. He shares invaluable insights on brand building, lead generation, and the importance of a people-centric approach in today's business world. Learn how to balance long-term brand growth with short-term sales goals, and discover the essential tools every B2B marketer needs to succeed in 2024.

⏰ Timestamps:

00:00 – Introduction

00:27 - Sponsors

01:42 - Welcoming Oleg Profatylo

03:01 - Key Differences Between B2B and B2C Marketing

06:11 - Building Reputation

08:03 - Marketing Trends for 2024

11:02 – Personalization in B2B Marketing

16:14 – Balancing Brand Building and Lead Generation

18:25 - Essential Marketing Tools for B2B Strategy

23:06 – How to Stand Out in an Increasingly B2B Landscape

27:27 – The Role of AI in B2B Marketing

30:50 – Common Mistakes in B2B Marketing

33:31 – Oleg’s Strategy for Playson’s Marketing Success

36:46 - Oleg's Top B2B Brands

40:00 – Closing Marks

🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio

_____

This episode of the NEXT.io is brought to you by:

Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/

Episode sponsored by:

https://www.creedroomz.com/

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(482)

Michael Pedersen: Emerging verticals, the new map for iGaming operators

🎙️ NEXT.io Podcast #268 with Michael Pedersen, CEO of Swivel Gaming In this episode of the NEXT.io Podcast, Michael Pedersen — CEO of Swivel Gaming and one of the most experienced operators in the em...

24 Sep 1h 10min

Chuck Todd: We Are Watching Trump's Undoing in Real Time

🎙️NEXTPredict Podcast #4 with Chuck Todd on the 2026 Midterms, Prediction Market Blind Spots & the Future of Political ForecastingChuck Todd spent three decades at NBC News as political director and ...

22 Sep 58min

JB Mackenzie: How Robinhood built a prediction market business

🎙️NEXTPredict Podcast #3 with JB Mackenzie, General Manager & VP Futures & International at Robinhood.Two years ago, Robinhood launched one prediction market on one election night.Today it's their se...

14 Sep 37min

Jan Czarnocki: Why AI agents aren't beating human traders any time soon

🎙️NEXTPredict Podcast #2 with Jan Czarnocki, Chief of Staff and General Counsel at ElasticsIn this episode of the NextPredict Podcast, Jan Czarnocki — Chief of Staff and General Counsel at Elastics, ...

3 Sep 41min

Robin Hanson: The man who wants to run governments on prediction markets

🎙️NEXTPredict Podcast #1 with Robin Hanson, Assoc. Professor, Economics at George Mason UniversityRobin Hanson has been arguing we should "bet on what's true" since the late 1980s — decades before Ka...

7 Aug 40min

Nadiya Attard & Martin Martirosyan: Live Casino's Next Chapter

🎙️ NEXT.io Podcast #267 with Martin Martirosyan, CEO of Imagine Live Group & Nadiya Attard, Chief Commercial OfficerImagine Live has grown from 7 tables in 2022 to over 150 today — with studios in Ar...

1 Juli 56min

Way Yuhl: Iran, Russia & China.

🎙️ NEXT.io Podcast #266 with Way Yuhl, Entrepreneur, Investor and Geopolitical AnalystAre we really living in unprecedented times or have we just forgotten our history?In this episode, Pierre sits do...

26 Juni 1h 21min

Todd Haushalter: Lawsuits, Deepfakes & the New Blackjack. The Unfiltered Truth.

🎙️ NEXT.io Podcast #265 with Todd Haushalter, Chief Product Officer at Evolution.Todd Haushalter, Chief Product Officer at Evolution, sits down for an unfiltered conversation covering everything the ...

15 Juni 1h 49min