Designing Your Service Offerings

Designing Your Service Offerings

Does your list of service offerings look like a Cheesecake Factory menu? David identifies five hallmarks of poor service design along with five principles of effective service offering design.

Read the transcript and episode notes at http://2bobs.com/podcast/designing-your-service-offerings

Avsnitt(231)

The Enemy Within

The Enemy Within

Blair addresses the internal struggle for margin that happens in many firms between delivery teams and business development teams due to their lack of distinction between cost and price.

13 Jan 202129min

Holding Opposite Perspectives in a Healthy Tension

Holding Opposite Perspectives in a Healthy Tension

David wants entrepreneurs to live with tension in various aspects of their business, using it to their advantage in making important decisions instead of just worrying about resolving the tension itself.

30 Dec 202030min

Slapping Down Your Childlike Glee

Slapping Down Your Childlike Glee

Blair offers some ways to help prevent over-excited new business people and principals from giving away the shop and appearing unprofessional.

16 Dec 202034min

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

Myth of "I Just Need More Opportunities to Get in Front of Prospects"

David draws a picture for Blair about the implications of this statement he hears almost all of his clients and prospects say about being able to close new business.

2 Dec 202021min

Big Clients Vs Small Clients

Big Clients Vs Small Clients

Blair shares the tradeoffs creative firms have to deal with when pursuing firms of a particular size, and David gets Blair riled up again about procurement.

18 Nov 202036min

The Great Migration

The Great Migration

As agencies are trading their big city offices for working at home during the pandemic, Blair wants to know if David thinks he should get into real estate.

4 Nov 202029min

Foibles of an Executive Leadership Team

Foibles of an Executive Leadership Team

David thinks firms have too many meetings and offers some solutions, and Blair pushes back.

21 Okt 202029min

Transcending Timesheets

Transcending Timesheets

David torches Blair's highfalutin notions of timekeeping and offers four instances when timekeeping can actually be used without polluting your pricing.

7 Okt 202032min

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