Innoficiency in Your Agency
2Bobs—with David C. Baker and Blair Enns18 Jan 2023

Innoficiency in Your Agency

Blair has talked many times on the podcast about how innovation and efficiency are mutually opposable goals, and after presenting his first keynote on the "Innoficiency Principle" goes deeper into this idea with David.

Links

“The Innoficiency Problem”

“The Marketing Procurement Problem”

The Google Cemetery

“The Enemy Within”

“The Complex Battle for Margin”

“Five Levels of Pricing Success”

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