You Contain Multitudes
In a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.
19 Maj 202128min
The Challenges of Growing Too Quickly
As we’ve seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.
5 Maj 202128min
The Tao of No
Having a problem with either hearing or saying “no” can lead to problems for your business. Blair has 12 statements about the word “no” that can help.
21 Apr 202134min
What a Normal Person Thinks of Your Creative Firm
When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they’ve seen outsiders react to them.
7 Apr 202129min
Communication Components in Your Sales Toolbox
Blair shares an overview of all the communication tools creative firms should be using throughout the sales process.
24 Mars 202134min
Performance Bands
David and Blair discuss what the four performance bands are, eleven critical factors that keep firms stuck at the lower performance bands, and what firms can do to move into a higher band.
10 Mars 202136min
Creative Bullshit Bingo
David is in a cynical mood and takes turns with Blair sharing clichés they hear their clients use to describe their business.
24 Feb 202123min
Is "Agency" Still the Right Word?
Blair stops to think about what "agency" actually means, and if it's the right term to describe firms in the creative services space.
10 Feb 202125min
