Creating a Premium Pricing Culture

Creating a Premium Pricing Culture

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

“Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

“Have we Hit Peak Strategy?”

“Be the Client You Want to See in the World”

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When Your Engagement Level Drops

When Your Engagement Level Drops

David has 16 things for principals to try when they feel the need to do something different from running their firm.   Links Play the Game of Constraints Read the epsisode notes and transcript at http://2bobs.com/podcast/when-your-engagement-level-drops

9 Nov 202233min

The Marketing Procurement Problem

The Marketing Procurement Problem

Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" creativity without killing it. Read the episode notes and transcript at http://2bobs.com/podcast/the-marketing-procurement-problem

26 Okt 202232min

The Agency Gatekeeper

The Agency Gatekeeper

Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.   Links Slapping Down Your Childlike Glee Mastering the Value Conversation Models Everywhere Critical Questions Your New Business Person Should Be Able to Answer How and When to Talk About Your Firm   Read the episode notes and transcript at http://2bobs.com/podcast/the-agency-gatekeeper

12 Okt 202231min

Prostitutes and Scope Creep

Prostitutes and Scope Creep

David thinks creative firms can learn something from sex workers about how to run their business. Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep

28 Sep 202230min

How Would You Prepare for a Downturn?

How Would You Prepare for a Downturn?

David is not an economist so he doesn’t have any idea if an economic downturn is imminent, but the signs aren’t great. If you decide that a downturn is around the corner, what would you do right now? Read the transcript and episode notes at http://2bobs.com/podcast/how-would-you-prepare-for-a-downturn

14 Sep 202228min

Selling Should Be Fun or You Aren't Doing It Right

Selling Should Be Fun or You Aren't Doing It Right

Blair had fun on a week of sales calls and came up with four reasons why he thinks most people can learn to have fun selling like he did. Read the episode notes and transcript at http://2bobs.com/podcast/selling-should-be-fun-or-you-arent-doing-it-right   Links “Are We Having Fun Yet?” “This Should Be Fun” “Coaches Corner: Now This Is Fun”

31 Aug 202238min

Models Everywhere

Models Everywhere

Blair and David go into detail about what a model is for a creative firm and how they can be useful in closing new business and improving profitability. Read the transcript and episode notes at http://2bobs.com/podcast/models-everywhere

17 Aug 202231min

How Categories and Positioning Options Might Change

How Categories and Positioning Options Might Change

David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this episode's transcript and get links to what was discussed at http://2bobs.com/podcast/how-categories-andpositioning-options-might-change

3 Aug 202232min

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