Creating a Premium Pricing Culture

Creating a Premium Pricing Culture

Pricing is a prison cell of our own making. And it’s cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing.

Links

“Creating a Culture of Premium Pricing” by Blair Enns at WinWithoutPitching.com

“Have we Hit Peak Strategy?”

“Be the Client You Want to See in the World”

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Talking About Mental Health

Talking About Mental Health

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety.   LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results

11 Aug 202131min

Orbiting the Giant Hairball

Orbiting the Giant Hairball

For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.

28 Juli 202135min

Five Levels of Pricing Success

Five Levels of Pricing Success

Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.

14 Juli 202133min

Your Four Advantages Over an In-House Department

Your Four Advantages Over an In-House Department

In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.

30 Juni 202131min

A Ten Year Retrospective on the Manifesto

A Ten Year Retrospective on the Manifesto

David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.

16 Juni 202127min

What an Acquirer Will - and Will Not - Care About

What an Acquirer Will - and Will Not - Care About

Most of us haven’t sold one firm that we’ve owned, and those principals who have formerly sold their firm aren’t always...ahem...telling the truth.

2 Juni 202128min

You Contain Multitudes

You Contain Multitudes

In a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.

19 Maj 202128min

The Challenges of Growing Too Quickly

The Challenges of Growing Too Quickly

As we’ve seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.

5 Maj 202128min

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