The Secret Behind KFC’s Success
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illo...
12 Jan 23min
Why is it so hard to say no?
In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...
5 Jan 30min
The top 9 tips from 55 Nudge episodes in 2025
In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behav...
29 Dec 202528min
The nudge that persuaded Aussies to stop speeding
How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behavioural scientist, he tackled this challenge in a novel way. ...
22 Dec 202520min
Don’t listen to this podcast
Seriously. Don’t listen to this episode. Whatever you do. Don’t. Press. Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books:...
15 Dec 202520min
Why We’re Irrationally Loyal to Amazon Prime
2 out of 3 internet users in the USA pay for Prime. Yet, most of them are irrationally loyal. They feel like the subscription provides more cost savings than reality. Today, on Nudge, Richard Sh...
8 Dec 202521min
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
His book Influence sold 5 million times. He’s known as the Godfather of Influence. He’s arguably the best-known behavioural science practitioner. And he’s finally (after years of pestering) join...
1 Dec 202527min
Why Everyone’s Suddenly Drinking Aperol Spritz
It’s the most popular cocktail in America. But prior to 2015, almost nobody had heard of it. So, how did Aperol Spritz become the world’s drink of choice? By leveraging a well-known behavioural ...
24 Nov 202524min
