#65: Failures (and wins) from using nudges in marketing

According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what work...

23 Mars 202024min

The world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. Bu...

13 Mars 202019min

What simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior scien...

9 Mars 202024min

Whether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convin...

23 Feb 202027min

75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting...

10 Feb 202019min

Only 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. ...

28 Jan 202022min

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed att...

12 Jan 202020min

"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer...

31 Dec 201926min