I studied persuasion for 100 hours. Here’s what I learnt.

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old...

31 Mars 202523min

In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.  Today, I explore the surprising scien...

24 Mars 202528min

Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method mi...

17 Mars 202519min

I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple str...

10 Mars 202531min

Golf players, investors and CEOs perform better if they take their time. Or do they?  Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead ...

3 Mars 202528min

Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and w...

24 Feb 202528min

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable...

17 Feb 202527min

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerfu...

10 Feb 202530min