64% of us would vandalise a library book. Would you?
Most of us hate asking for things. But should we? In today’s show, I’m joined by Professor Vanessa Bohns who has spent her career asking 15,000 people for things. Her findings reveal that most of us h...
9 Maj 202222min
#80: You have more influence than you think
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. S...
25 Apr 202226min
#79: Primacy Effect | Why Going First Wins
Do you want the good news or bad news first? It's a common question, with a simple answer. Always start with good news. In this episode learn why New York elections aren't fair, how two products with ...
11 Apr 202218min
#78: Nature vs nurture with Lisa Feldman Barrett
Nature or nurture. What’s more important? It’s an age-old debate that’s been argued over millennia. But there shouldn’t be a debate. Because there’s a scientific answer. To find out, hear Lisa Feldman...
28 Mars 202222min
#77: Debunking myths about the brain
There’s a lot of nonsense in marketing. Especially when it comes to the brain. At most conferences, you’ll hear some marketer harping on about “appealing to the left brain” or “targeting the lizard br...
15 Mars 202224min
#76: Harry Dry’s favorite marketing examples
What does the world’s 5th strongest man, Heinz beans, & Hinge have in common? They’re all examples of great marketing. In today’s show, I sit down with Harry Dry (the brains behind marketingexamples.c...
28 Feb 202234min
#75: Beware of Behaviour Science BS
I've spent two years learning how to improve my marketing with behavioral science. Yet, it often doesn't work. I'll regularly try something, expect it to succeed, only to see it fail miserably. Not al...
14 Feb 202222min
#74: How to change someone’s mind
When you need to change someone's mind, what do you do? Do you lecture them with facts? If so, you're probably not very successful. In today's show, I talk to behavior change experts Laura Osborne and...
31 Jan 202221min
