The speech that put a man on the moon

I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in...

16 Dec 202425min

This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you shoul...

9 Dec 202428min

I spent four hours watching 300 ads back to back.  Today, I reveal how they use psychological principles to persuade you.  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

2 Dec 202446min

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...

25 Nov 202422min

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.  Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...

18 Nov 202428min

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...

11 Nov 202422min

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...

4 Nov 202431min

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...

28 Okt 202432min