Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

Ep. 97 Monty Waldin interviews Leonardo Bellaccini (San Felice) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Leonardo Bellaccini, oenologist at San Felice Group in Castelnuovo Berardenga in Chianti Classico, Tuscany. Monty and Leonardo talk about viticulture and climate change as well as the markets for Chianti wines. Leonardo also discusses the tradition of vin santo and food and wine pairings with Chianti Annata, Riserva, and Gran Selezione. Tune in also to find out San Felice’s future plans of expansion!

10 Apr 201823min

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

Ep. 96 Monty Waldin interviews Paul Howard (Wine Alchemy) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Paul Howard wine writer, educator. and owner of WineAlchemy Limited an expert in blockchain. Paul and Monty discuss the perception of Italian wine on the English market and the ins and outs of blockchain. Tune in to learn more about blockchain technology in the wine industry!

9 Apr 201816min

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

Ep. 95 Monty Waldin interviews Alessandra Boscaini (Masi Agricola) | Discover Italian Regions: Veneto

In this episode, Monty Waldin interviews Alessandra Boscaini at Masi Agricola in the Veneto region. This iconic family winery, at the heart of the Amarone revolution, was founded in 1772 and has been very successful internationally. Monty and Alessandra talk about Masi’s foreign markets in the United States and China. They also talk about climate change and the organic projects in Argentina and Tuscany of the Masi Group.

3 Apr 201815min

Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

Ep. 94 Monty Waldin interviews Mike Madaio (Palate Press) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Mike Madaio, wine journalist, blogger, and Vinitaly International Academy Italian Wine Ambassador. Mike also serves on the editorial board for Palate Press, and his writing has appeared in publications such as Wine Enthusiast, Undiscovered Italy and Edible Philly. Mike speaks about the evolution of food and wine blogging and of blogging more in general. Monty and Mike also discuss the notion of “taste” in relation to wines. Tune in for another episode of our “Let’s talk wine biz – wine2wine series” to learn more about wine and digital storytelling!

2 Apr 201821min

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 93 Monty Waldin interviews Enrico Drei Donà (Drei Donà Winery) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Enrico Drei Donà, owner of the Drei Donà winery in Emilia-Romagna. Enrico and Monty discuss the historic area where Sangiovese originated and the Predappio denomination. Enrico tells Monty all about his family history and the wines they produce. Tune in also to discover a typical native grape variety of the area, Uva Longanesi!

27 Mars 201818min

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Jeffrey Porter, Beverage Director at Batali & Bastianich Hospitality Group in New York. Jeffrey shares his exciting and multifaceted professional story in the beverage industry in the US, from his experience as a sommelier in restaurants in the Napa Valley, to winemaking in California, to his current experience—with an Italian twist!—with the Batali & Bastianich Hospitality Group in New York. Tune in to meet a knowledgeable, dedicated, and humble sommelier sharing his passion for wine!

26 Mars 201817min

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Francesca Paladin (Casa Paladin Estates). Francesca talks about the family’s wineries located in multiple regions such as Tuscany (Chianti Classico), Lombardy (Franciacorta), and on the border between Veneto and Friuli-Venezia Giulia. Monty and Francesca discuss the Prosecco boom and the impact of climate change in the Franciacorta and Veneto areas. Francesca also gives the family recipe for the Agricanto liqueur, a sweet drink made from Raboso grape with almond and cherry juice. Tune in also to find out an Agricanto-based recipe for aperitivo! Cin cin with Italian Wine People!

20 Mars 201811min

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin talks to Robert Joseph, wine writer, journalist, and consultant. Currently, Robert is also producing wine in the Languedoc region of France with two partners. He has recently completed a new book, The future of wine has changed (forthcoming in March/April 2018). In the podcast, Robert sketches the future of viticulture and wine making in the face of climate change. His future projections deal with the implementation of artifical intelligence in viticulture, the use of water for irrigation and more. Robert and Monty also discuss the idea of wine cooperatives. Step into possible futures in this episode of Italian Wine Podcast!

19 Mars 201816min

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