Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

Ep. 105 Monty Waldin interviews Roberto Bava (Bava Winery) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Roberto Bava, whose family owns the Bava Winery in Cocconato d’Asti (Piemonte). Roberto tells Monty about the Malvasia di Schierano native grape whose wines can be paired with strawberries and cream, and, more adventurously, as he suggests, with Thai shrimps and Korean kimchi. Monty and Roberto also talk about the Nizza Monferrato denomination for Barbera and more delicious food pairings with Bava’s Barolo. Tune in for another gourmet trip to Piemonte!

8 Maj 20189min

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

Ep. 104 Monty Waldin interviews Jeffery Tobias Halter (YWomen) | Monty Waldin's Let's Talk Wine Biz

In this episode of “Let’s talk wine biz – wine2wine series” Monty Waldin meets Jeffery Tobias Halter, President of YWomen Gender Corporate Consulting. Jeffrey spoke at wine2wine 2017 as part of the Women of the Vine and Spirits track on advancing women in the workplace. In this podcast Monty and Jeffrey talk about business strategies to empower women in the workplace and to advance their leadership in business more broadly. Tune in for some interesting reflections on gender issues in business that will also benefit professionals in the wine sector at large.

7 Maj 201817min

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 103 Monty Waldin interviews Tim Banks (Ornellaia Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Tim Banks, Sales and Marketing Director at the renowned Ornellaia winery in Tuscany. Monty and Tim discuss Ornellaia’s importance and fame as well as its new developments including a white Ornellaia wine. Tim also compares Italian and French wine business cultures. Tune in for a legendary and “Super Tuscan” episode of Italian Wine Podcast!

1 Maj 201817min

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

Ep. 102 Monty Waldin interviews Roddy Ropner (Wellsprings Wine) | Monty Waldin's Let's Talk Wine Biz

This episode will bring listeners on a journey to two Asian markets for Italian wine, Hong Kong and Japan. Monty Waldin meets Roddy Ropner, director at Wellspring Wines in Hong Kong, to discuss Asian market, wine education, Barbaresco and Soave! Tune in for another episode of our “Let’s talk wine biz – #wine2wine series”!

30 Apr 201815min

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

Ep. 101 Monty Waldin interviews Luca D'Andrea (Corvezzo Winery) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Luca D’Andrea, export manager at the Corvezzo Winery in Veneto. Luca talks about sustainable viticulture in the estate, which is also certified vegan and features the largest vineyard extension for organic Prosecco. Join Monty and Luca for some interesting conversations about Prosecco, Prosecco col fondo and the latest Prosecco trends!

24 Apr 201816min

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 100 Monty Waldin interviews Sarah Abbott MW (Swirl Wine Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Sarah Abbott MW and CEO at Swirl Wine Group. Monty and Sarah discuss experiential marketing strategies and the potential for marketing wines coming from yet-to-be-discovered terroirs. Sarah chats about her Italian wine marketing background in relation to Lambrusco and Soave and talks about the challenges in the marketing of Italian wines.

23 Apr 201820min

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

Ep. 99 Monty Waldin interviews Alessandro Medici (Medici Ermete Winery) | Discover Italian Regions: Emilia-Romagna

In this podcast Monty Waldin meets Alessandro Medici, the youngest generation of the Medici at the Medici Ermete winery in Emilia-Romagna. Alessandro talks about how the perception and consumption of Lambrusco has changed worldwide, from its popularity in the 1970s when James Bond would ask for a glass of Lambrusco instead of Champagne, to a kind of downgrading as “cheap” wine in more recent years. Alessandro tells the story of his family along with their contribution to a Lambrusco renaissance and a commitment to make sophisticated and refined Lambrusco wines. Tune in also to discover food pairings with Lambrusco and Medici’s organic viticulture in one of their vineyards!

17 Apr 201823min

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Ep. 98 Monty Waldin interviews Logan Lee (Wine Awesomeness) | Monty Waldin's Let's Talk Wine Biz

Is wine snobby? Created by Logan Lee, Wine Awesomeness brings wine to millennials in an alternative and catchy way. Tune in to Episode 98 of the Italian Wine Podcast and listen to Monty Waldin chatting to Logan on how to create a digital and fun way to discover the world of wine (with no snobbery!). Join us for our weekly episode of the Let’s Talk Wine Biz - #wine2wine series.

10 Apr 201813min

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