Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

This mini series is dedicated to so-called wine influencers for Italian wine. Monty Waldin meets a number of "Instagrammers" who are very active in the Italian wine business. In the interviews these personalities discuss their passion for Italian wine and their approaches to influencer marketing.

5 Juni 201825min

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

In the first episode of a three-part series dedicated to wine influencers, Monty Waldin meets Andrea Albagli (@cor_vino). Andrea tells Monty about his engineering work and his passion for wine and for telling stories on Instagram. Join Andrea and Monty also for an interesting perspective on digital marketing and on the role of wine influencers.

5 Juni 201816min

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Alessandro Meniconi at Perticaia winery in Casale di Montefalco in the Umbria region. Alessandro and Monty talk about the vinification processes behind Sagrantino, the Sagrantino terroir, and Perticaia’s wines. They also discuss the Trebbiano Spoletino grape and some interesting wine and food pairings such as Strangozzi pasta and Montefalco Rosso Riserva, or Passito from Sagrantino Grapes with local roasted lamb. Hungry yet?

4 Juni 201823min

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Pinta Kauce, Manager at the Oliviero Toscani Winery and Vinitaly International Academy Italian Wine Ambassador. Pinta is originally from Latvia but has been involved in Italian wine for decades. In this podcast, she talks about the wines at the Oliviero Toscani winery that come from grape varieties such as Shiraz, Cabernet Franc, Petit Verdot, and Teroldego. Monty and Pinta discuss the Latvian market for Italian wine as well as some interesting Shiraz and Teroldego’s pairings with typical Latvian dishes.

29 Maj 201811min

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.

28 Maj 201818min

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Maj 201816min

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

Ep. 108 Monty Waldin interviews Rebecca Hopkins (Colangelo & Partners) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin meets Rebecca Hopkins (Executive Vice President at Colangelo & Partners). Rebecca is originally from McLaren Vale in Australia and has worked in the wine industry in both Australia and the United States. Rebecca is an expert in brand communication and event marketing and talks about her current projects on Californian wine with Colangelo & Partners. Rebecca provides some useful tips about selling wine with words and identifies some mistakes to avoid. She also talks about how millennials respond to wine marketing and their interest in the physical experience of wine. Tune in for another exciting episode of out “Let’s talk wine biz – wine2wine series”!

21 Maj 201816min

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

Ep. 107 Monty Waldin interviews Francesca Bava (Cocchi Spumanti) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Francesca Bava (Giulio Cocchi Spumanti). Francesca is Roberto Bava’s daughter (see episode 105) and works for the Giulio Cocchi brand owned by the Bava family. Francesca tells Monty all about Asti Spumante, Cocchi’s aromatized wines and their signature Vermouth, made with a mix of 30 herbs including artemisia!

15 Maj 20189min

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