Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2119 Ben Salisbury | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2119 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews Ben Salisbury, a consultant, coach, content creator, public speaker, thought leader and subject matter expert for the wine & spirits industry. In this episode they discuss how wine producers can stay afloat and even thrive in an industry with too little distributors compared to increasing number of producers, through tactics such as email marketing and lead generation. More about today’s guest: Ben Salisbury Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly. Connect: Website: https://salisburycreative.com/ Insta: https://www.instagram.com/winesalesstimulator/ Linkedin: https://www.linkedin.com/in/ben-salisbury-7660511/ Facebook: https://www.facebook.com/salisburycreative TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram www.instagram.com/aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

Ep. 83 (ITALIAN) Monty Waldin interviews Elenora Rossi (Cantina di Carpi e Sorbara) | Italian Wine Coops

In this Italian-language bonus-track in the Italian Wine Coop Series, Monty Waldin meets Eleonora Rossi, export manager at the Cantina di Carpi e Sorbara. Elenora tells Monty about the Lambrusco di Sorbara’s high acidity which goes well with Emilia Romagna’s strong dishes like gnocco fritto. Tune in also to find out more about the “grape love story” between Lambrusco Salamino and Lambrusco di Sorbara which are cultivated together side by side as the Sorbara variety needs the Salamino one for pollination. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

20 Feb 20186min

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

Ep. 79 Monty Waldin interviews Enrico Zanoni (CAVIT) | Italian Wine Coops

In this episode Monty Waldin talks to Enrico Zanoni, General Director at Cavit, one of the Italian most important wine coops located in the Trentino-Alto Adige region. Monty and Enrico discuss the role of the coops nationally and globally, with specific reference to the Chinese market. Enrico also talks about the famous Pinot Grigio and illustrates in detail its potential and differences with Prosecco. Join Monty and his guest for a cin cin and some storytelling from the Italian wine coop scene. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

17 Feb 201821min

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

Ep. 81 Monty Waldin interviews Federico Gordini (Lievita Agency) | Italian Wine Coops

In this episode Monty Waldin interviews Federico Gordini, owner of Lievita Agency, one of the organizers of the ViVite event in Milan where the Italian Wine Coops series was recorded. Federico presents an overview of the wine cooperatives in Italy, their role in viticulture and in the marketing of Italian wines in Italy and abroad. Tune in also for some broader reflections on the role of cooperatives more generally. -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

14 Feb 201810min

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

Ep. 80 Monty Waldin interviews Gian Maria Bonini (Emilia Wine) | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Gian Maria Bonini, export manager at the Emilia Wine coop and at Casali Viticultori. Gian Maria tells Monty about the coop and the Emilia Romagna region, a land of outstanding tradition in food and wine. Gian Maria, who loves wine and motorcycling discusses Emilia’s native varieties of to the Lambrusco family and the lesser-known grape Spergola, which yelds delicious white wines! Join us also to know more about typical and local food and wine pairings.

13 Feb 20189min

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

Ep. 78 Monty Waldin interviews Assunta De Cillis (Cantina Due Palme) | Italian Wine Coops

In this episode Monty Waldin meets Assunta De Cillis, General Manager at Cantina Due Palme in Apulia. Monty and Assunta discuss local native grapes such as Malvasia Nera, Negro Amaro, and Primitivo. Assunta also talks about the famous Salice Salentino DOP and presents the coop’s new Negro Amaro-based wines vinified with the Charmat method in both wine and rosé. Tune in for a conversation about the main foreign markets for the coop and delicious local food and wine pairings! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

6 Feb 201812min

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

Ep. 75 Monty Waldin interviews Matteo Cremonini (Le Chiantigiane) | Italian Wine Coops

In this episode Monty Waldin interviews Matteo Cremonini, Export Manager and oenologist at Le Chiantigiane, a large Italian wine coop based in Tavernelle Val di Pesa in Tuscany. Monty and Matteo discuss Le Chiantigiane’s Morellinos and their new Sangiovese-based red IGT “Governo.” They also discuss the influence of climate change on the native grape varieties’ plantings, wine-making processes, and the importance of enabling the new generation to enter the wine making business in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201818min

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

Ep. 76 Monty Waldin interviews SimonPietro Felice (CAVIRO) | Italian Wine Coops

In Italy, the table wine Tavernello is almost as widely recognized as pizza. The Tavernello brand has enjoyed thriving sales for over 30 years. In this episode, Monty Waldin meets SimonPietro Felice, General Manager at CAVIRO, the Italian wine coop behind Tavernello. Monty and SimonPietro discuss the history of the coop and its effort to make wine of controlled origin. Monty also tries to elicit from SimonPietro the “secret” Tavernello recipe, a blend of wines from 7 Italian regions. Tune in also for a discussion on cooperation, encouraging younger generations to work in the vineyard, and wine consumption trends in Italy. --- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

29 Jan 201817min

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

Ep. 74 Monty Waldin interviews Fabio Maccari (Mezzacorona) | Italian Wine Coops

In this podcast, Monty Waldin talks to Fabio Maccari General Manager at Gruppo Mezzacorona in the Trentino region. Monty and Fabio talk about the coop, local grape varieties such as Teroldego as well as the cooperative's sustainable projects for viticulture. Fabio and Monty also discuss wine marketing for the new consumer generation. Tune in to discover another Italian wine coop! -- [This podcast has been recorded during “Vi.Vite – Vino di Vite Cooperative” an event organized by the Alleanza delle Cooperative Italiane (Alliance of Italian Coops). This episode has been brought to you by Vinitaly 2018, taking place in Verona from April 15th to 18th. Vinitaly is the wine exhibition that helps you discover and get to know Italian wine and features over 4.200 wineries.]

24 Jan 201813min

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