Critical Questions Your New Business Person Should Be Able to Answer
David is frequently surprised by how many new business people have trouble answering five particular important questions about their jobs and their firms.
3 Juni 202033min
The Hate Sandwich You're About to Eat
Blair gets David to share a part of his upcoming book about how all client relationships have a cycle of love-hate-love that we have to be prepared for and push through.
20 Maj 202032min
Will You Be My Friend
David expects to get in trouble discussing Blair's topic about the role of friendship in business—between sales people and prospects, account people and clients, and principals and employees.
6 Maj 202037min
Changes in the Agency Client Landscape
David and Blair try to predict the future about what principals of creative firms can expect in their relationships with clients as the COVID-19 pandemic continues to impact business.
22 Apr 202029min
Business As Unusual - Managing in a Pandemic
Blair and David address five common questions they have heard from creative entrepreneurs as they both have been helping firms navigate the economic changes being caused by the COVID-19 pandemic.
8 Apr 202030min
When Rightsizing Makes Sense...And How to Do It
Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.
25 Mars 202034min
The Power of Options
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price? LINKS Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald Baker The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas T. Nagle and Georg Müller Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table by Reed Holden and Mark Burton Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value by Reed Holden “6 Psychological Tactics Behind the Starbucks Menu” by Kent Hendricks The Soul of Enterprise podcast, episode 233: “Pricing at Starbucks and Six Tactics You Should Know About”
11 Mars 202035min
How Digital Firms Are Different
Blair and David record a live episode at the Orpheum Theater in New Orleans for Bureau of Digital’s Owner Summit. Thank you to Carl Smith and Lori Averitt at Bureau of Digital for hosting the live recording at the Owner Summit on February 7, 2020 in New Orleans. And thank you to the amazing staff at the Orpheum Theater for helping us with the production and staging!
26 Feb 202035min
