S1, Ep6: Cassandra Gracey | President of 4th Floor Creative | The Conductor of Creatives

S1, Ep6: Cassandra Gracey | President of 4th Floor Creative | The Conductor of Creatives

As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance.

Three Takeaways From This Episode Include:

  • A game Cassandra plays with her team in order to boost creativity
  • The qualities that Cassandra looks for in the many creative people that she hires.
  • And an insight into the culture she instils to ensure that the best ideas always bubble to the top.

Daniel Brookes | Host of the Unlocking Creativity Podcast:

Twitter: @danielrbrookes

Instagram: @danielrbrookes

Email: info@unlockingcreativitypodcast.com

Unlocking Creativity Website:

www.unlockingcreativitypodcast.com

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Avsnitt(17)

Special Q&A | How To Be Creative Whilst in Lockdown

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On this special edition of the Unlocking Creativity podcast, listeners of the show send in their questions about how to be creative and stay creative whilst in lockdown and living in these socially di...

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S2, Ep5: Derren Brown | Mentalist & Illusionist | Original Thinking

S2, Ep5: Derren Brown | Mentalist & Illusionist | Original Thinking

Derren Brown is best known for his mind-altering stage shows and Netflix TV specials. By mixing mentalism, magic, illusion, suggestion, hypnotism and suggestion, Derren's performances are always innov...

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S2, Ep4: Nettie Wakefield | Artist | Developing a Signature Style

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Nettie Wakefield is one of the most exciting artists around right now. Her distinct style has led to her works being snapped up by collectors and galleries across the globe, as well as being scouted b...

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S2, Ep3: Jeremy Irvine | Actor | Mindset

S2, Ep3: Jeremy Irvine | Actor | Mindset

As the first actor to make an appearance on the show, Jeremy Irvine certainly didn't disappoint. Many may know Jeremy for his past roles on the likes of the blockbuster movie War Horse, the giant musi...

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S2, Ep2: Dylan Jones OBE | Editor-in-Chief of British GQ | Gut Instinct

S2, Ep2: Dylan Jones OBE | Editor-in-Chief of British GQ | Gut Instinct

The stylish start to the season continues with British GQ's Editor-in-Chief, Dylan Jones. Not only one of the most inspiring people who I've ever had the pleasure to interview but also a man of many c...

16 Feb 202035min

S2, Ep1: Tamara Mellon OBE | Founder, Jimmy Choo | High Risk, High Reward

S2, Ep1: Tamara Mellon OBE | Founder, Jimmy Choo | High Risk, High Reward

Season Two has landed! We're certainly kicking off in style with leading creative and Jimmy Choo founder, Tamara Mellon. Not only an incredible businesswoman but also a leader in the world of fashion ...

4 Feb 202042min

S1, Ep10: Paul Oakenfold | DJ & Producer | Creating a Movement

S1, Ep10: Paul Oakenfold | DJ & Producer | Creating a Movement

It's the season one finale! Hasn't time flown? Never fear, the recording has begun for series two and we have a knockout, solid-gold, brilliant guest to ensure we see out this season with a bang. Ente...

2 Nov 201938min

S1, Ep9: Sarah Edwards | Sony Pictures SVP | Creative Instincts

S1, Ep9: Sarah Edwards | Sony Pictures SVP | Creative Instincts

As both a creator of television formats and also someone who looks to find the most original formats globally, Sarah Edwards's creative instincts have to always be on. Whether it's working with her te...

26 Okt 201953min

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