How to measure ROI from Organic Search - with Charlie Whitworth
How can you measure Organic Search ROI? Charlie Whitworth, founder of Whitworth SEO, explains which metrics you should consider in order to accurately forecast, and measure your organic performance.
31 Jan 202417min
5 steps to boost your SEO career with Valentina Stragliotto
Does the fear of failure hold you back? Valentina Stragliotto is an SEO executive, and she talks about her personal self doubts in her career, and how she worked to overcome the fear of failure. Tune in to hear what helped Valentina thrive in her SEO position.
31 Jan 202416min
5 Lessons SEO Experts Can Learn from Product Management - with Aliya Mirzakhmet
The 5 Whys Technique for SEO efficiency Why? (Great question) By asking “why” more than once, you will: 1. Draw out the real, root causes or truths 2. Avoid heavily investing in the wrong things 3. Understand your product’s strengths and weaknesses 4. Understand your audience at a deeper level
31 Jan 202417min
Four ways understanding neuroscience can help your SEO with Giulia Panozzo
Welcome to episode 185 of the In Search SEO podcast. What does neuroscience have to do with SEO and how can neuroscience help SEO? That's what we're discussing today with Giulia Panozzo, a lady who before working in digital marketing obtained an MSC in cognitive neuroscience and clinical neuropsychology. She now runs her own agency specializing in Neuroscience research and driving customer acquisition tests informed by cognitive patterns and bias. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
4 Jan 202417min
5 ways to sell SEO to your C-Suite with Anna Bravington
Welcome to episode 186 of the In Search SEO podcast. How do you get more SEO buy-in to your organization? You need to sell SEO to your C-Suite. That's what we're talking about today with Anna Bravington, a biscuit-loving cat fanatic who brings business and marketing together, creating strategies that both the audience and C-Suite love. She's the co-founder of the marketing strategy consultancy Those That Dare. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
26 Dec 202326min
Five steps to successful TikTok SEO with Mathilde Høj
Welcome to episode 184 of the In Search SEO podcast. Is TikTok a good SEO opportunity and if so what do you have to do to take advantage of it? That's what we're discussing today with Mathilde Høj, a lady who used to be a full-blown TikTok critic. Since then she's come full circle and now strongly advocates TikTok as a valuable SEO opportunity. She's an SEO manager at Transact in Denmark. Find more episodes here: YouTube Playlist: https://www.youtube.com/playlist?list=PLVl9bYUeTbFdqNnGzkjP1nBphhSIiq4De Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
19 Dec 202317min
Five ways you can localize your web presence for international SEO with Andrew Martin
Welcome to episode 183 of the In Search SEO podcast. What are the key ways to localize your web presence for international SEO? That's what we're discussing today with Andrew Martin. He worked in SEO for a publisher, a biotech, and an international NGO. He's a technical SEO with 20 years of experience in web builds and SEO. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: https://podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
12 Dec 202322min
Five ways to incorporate good SEO into a web build with Emma Russell
Welcome to episode 182 of the In Search SEO podcast. What are the key ways to incorporate good SEO into a web build? That's what we're discussing today with Emma Russell, a lady who can knit clothing and do a funny trick with her eyes but not necessarily at the same time. She's spoken at Brighton SEO, SMX Advanced, and the Women in Tech SEO festival and recently founded Oxford Comma, a search-first digital agency. Find more episodes here: Similarweb Blog: similarweb.com/blog/tag/in-search-podcast/ Spotify: open.spotify.com/show/0oHtT9uxDHCinknlMq8lPe iTunes: podcasts.apple.com/us/podcast/the-in-search-seo-podcast/id1441454613
5 Dec 202318min
