7 Painfully common ecommerce SEO mistakes to avoid - and how to fix them - with Luke Carthy

Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time! * Creative ways to build links and offer added value * How to think outside the box when it comes to link building * How to use niche level strategies to legitimately gain links Resources: Link Building Debunked https://www.amazon.com/Link-Building-Debunked-Discover-Backlinks-ebook/dp/B06XYTHFR4/ref=sr_1_1?dchild=1&keywords=link+building+debunked&qid=1599480818&sr=8-1 Julian Goldie YouTube Channel https://www.youtube.com/user/jules1080 Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Hayk Saakian, CTO of Healthdare Marketing at Logic Inbound https://twitter.com/hayksaakian https://www.linkedin.com/in/hayksaakian/ https://www.logicinbound.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

8 Sep 202027min

GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews! * How to repurpose your reviews in ways you never thought of * How to get smart with repurposing the right reviews at the right time * Where you should be showcasing your Google reviews and how to do it Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea. ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing your content. How? Well, it ties into how Google’s machine learning language algorithm BERT helps pull in content. Google using things like BERT shows that sometimes answers need to come from long-form content that doesn't fit nicely under an H3 or in a bulleted list. The point being, the typical advice around writing for Featured Snippets does not work for all content variations. In the interview segment, Mordy interviewed Aaron Weiche, CEO of GatherUp to talk about repurposing reviews. Aaron’s main pitch is that your reviews shouldn’t be left on the shelf to gather dust, rather you can increase their value by reusing them in multiple fashions. For example, you can reuse them on social media or have them appear on multiple areas of your site, each segment of reviews focusing on a different service/product. Hear the full interview for more tips! Resources: GatherUp Social Sharing Tool https://gatherup.com/blog/social-sharing-images-benefit-more-than-social-media/ Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses The Hands-On Guide to Winning Featured Snippets (Part 1) https://www.rankranger.com/blog/featured-snippet-guide-1 The Hands-On Guide to Winning Featured Snippets (Part 2) https://www.rankranger.com/blog/featured-snippet-guide-2 Timestamps: When Writing for Featured Snippets Makes No Sense [03:48 - 19:33] How to Repurpose Online Reviews: A Conversation with Aaron Weiche [19:33 - 46:39] SEO News [47:06 - 50:52] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Aaron Weiche, CEO of GatherUp https://twitter.com/AaronWeiche https://www.linkedin.com/in/aaronweiche/ http://gatherup.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

1 Sep 202054min

The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites: · From technical elements to content – what should eCommerce SEO focus on? · How changes in online shopping impact SEO for eCommerce · A look at structured data and Featured Snippets for eCommerce Plus, we dive into the entity sites Google shows inside the Knowledge Panel! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy again returns to his favorite topics: baseball and SERP features. In this case, he’s looking at baseball players’ Knowledge Panels and what site does Google feature in the panel. Mordy noticed that Google prefers to show a player’s Twitter page or their website, i.e., something they own, as opposed to a league bio page which the player (or “entity”) does not own. But if the player doesn’t have a website and isn’t very active on Twitter, only then will Google link to their MLB bio page. This research extends into football players but you’ll have to listen to the podcast for that! In the interview segment, Mordy interviewed Nik Ranger to discuss doing SEO for eCommerce sites. They start off with Nik’s experience playing the violin and how that led her to teach music in Cambodia. Then they got right into it with questions on the sudden boom of e-commerce, using Featured Snippets in e-commerce, the pros and cons of using Shopify, how to improve your e-commerce blog, and more! Resources: Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses Mordy’s Aaron Judge Tweet https://twitter.com/MordyOberstein/status/1293893248549818369 Mordy’s Single Twitter Card Tweet https://twitter.com/MordyOberstein/status/1294273270070546432 The Periodic Table of Digital Commerce Marketing https://marketingland.com/periodic-table-digital-commerce-marketing Timestamps: What Goes Into a Good SEO Study? [00:04:18 - 00:21:42] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [00:21:42 - 00:57:30] SEO News [00:57:56 - 01:01:40] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Nik Ranger, head of SEO at StudioHawk https://www.linkedin.com/in/nik-ranger-06086a27/ https://studiohawk.com.au/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

25 Aug 20201h 5min

Orit Mutznik joins the podcast to talk about getting content for a commerce blog right! · Aim to sell or aim to inform, what are you really trying to do with a commerce blog? · How hard do you push your product on your commerce blog? · What works, what doesn’t, and why so many commerce blogs fall short! Plus, we look at what makes for a good SEO study! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study. In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research. Resources: Mastering In-house SEO Book https://www.masteringinhouseseo.com/ Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features Timestamps: What Goes Into a Good SEO Study? [04:31 - 19:02] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12] SEO News [48:42 - 51:45] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Orit Mutznik, head of SEO at SilkFred https://twitter.com/OritSiMu https://www.linkedin.com/in/oritsimu/ https://www.silkfred.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

11 Aug 202055min

The great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry: · How talking to search marketers of all levels impacts the SEO dialogue · Handling the problems of SEOs and the complications that come with it · On dealing with SEO controversy Plus, we take a look at Google’s ability to update entities in a flash! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't be able to play any games in Toronto and will need to find a new location for the season. As this was unfolding Mordy found a section in the Blue Jay’s Knowledge Panel that was asking users to verify the baseball team’s new location. This was incredible as this was information that only a few hours ago started appearing in the news carousel and it almost immediately impacted the team’s Knowledge Panel! In the interview segment, Mordy interviewed Google’s own John Mueller to talk about John and his work at Google. They start by debunking the myth that John really likes cheese. Then they go into the difficulty of answering specific user questions without giving assumptions that this applies to all situations, the balance of trying to fix an issue using the algorithm and suggesting to the user to fix it themselves, why Google changed how they announce algorithms, and much more! Resources: Mordy’s Blue Jays tweet https://twitter.com/MordyOberstein/status/1286013678714793986 What Content Syndication Means for SEO: In Search SEO Podcast https://www.rankranger.com/blog/seo-for-content-syndication Timestamps: How Quickly Can Google Detect Changes to Entities [03:19 - 13:44] On Advancing the Great SEO Dialogue: A Conversation with John Mueller [13:55 - 48:40] SEO News [49:23 - 55:06] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: John Mueller of Google https://twitter.com/JohnMu Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

4 Aug 202056min

Mark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically. · The upside of strategic local SEO over tactical local SEO · How to develop a strategic approach to local SEO · Where links and reviews fit into the strategic outlook Plus, we look at how the COVID-19 SERP has normalized! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir review the latest on COVID-related queries appearing on the Google SERP. It seems the volatility on the SERP has finally calmed down. What SERP change/adjustment did Google make to finally decide to calm the SERP? Mordy believes it’s related to Google boosting the rankings of government sites back in June. Google’s mostly happy with direct queries like ‘COVID cure’ as big sites like WebMD, the CDC, and the like are up there. But for queries like ‘getting a mortgage during COVID,’ Google was only satisfied with the results when government sites started to appear in the top results. In the interview segment, Mordy interviewed Mark Bealin, head of Search Lab, to discuss local SEO. They discuss how Mark’s previous coaching experience helped with his SEO strategy. Next, Mark goes over some client case studies that cover how to motivate your client to help with link building, as well as some good link building ideas like hosting events, getting in touch with the city’s Chamber of Commerce, and finding ways to get involved with your community. Resources: Google Algorithm Updates https://www.rankranger.com/google-algorithm-updates Suds and Search https://searchlabdigital.com/suds-and-search/ Timestamps: Why the COIVD-19 SERP Has Calmed [04:18 - 14:53] Thinking About Local SEO Strategically [15:36 - 49:47] SEO News [51:03 - 55:53] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Mark Bealin https://twitter.com/mbealin https://www.linkedin.com/in/markbealin/ https://searchlabdigital.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

28 Juli 202058min

Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates: · Is Google rewarding the wrong sites with its core updates? · What is the relationship between the core updates & E-A-T? · What’s the best approach to the core updates? Plus, we talk about the mindset needed to create truly authoritative content! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help problem-solve a question. It seems simple, but having that mindset and really meaning it takes a lot of work. But we believe you can do it! In the interview segment, Mordy interviewed Lily Ray, of Path Interactive, to discuss Google's core updates. They discuss the recent Google May 2020 Core Update and how effective or ineffective it was. Afterwards, they discuss in a broad sense, what to look for when researching core updates. This is the first episode where we specifically focus on Google's core updates in our interview segment! Can you believe it? Resources: The Wrath of the May 2020 Core Update and the Lessons Learned https://www.rankranger.com/blog/may-2020-core-update Google May 2020 Core Update Officially Over https://www.searchenginejournal.com/google-may-2020-update-over/368962/ 550 Winners and Losers of Google’s May 2020 Core Algorithm Update https://www.pathinteractive.com/blog/seo/550-winners-and-losers-of-googles-may-2020-core-algorithm-update/ What Webmasters Should Know About Google’s Core Updates https://webmasters.googleblog.com/2019/08/core-updates.html Timestamps: How to Write Authoritative Content for SEO [04:37 - 21:06] Is Something Amiss with Google's Core Algorithm Updates?[21:06 - 53:01] SEO News [53:58 - 56:40] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Lily Ray https://twitter.com/lilyraynyc https://www.linkedin.com/in/lily-ray-44755615/ https://www.pathinteractive.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

21 Juli 202059min

The great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features: · Why chasing the Google algorithm is harder than many think · The upside to keeping tabs on Google’s SERP feature trends · How to understand Google Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering access points to that content. Meaning, while Google is incentivizing deeper content, there’s very little access via the SERP to this content. It seems Google could do a much better job at sharing targeted content that would extend the user’s journey. It would appear that Search as Journey has a lot of room to grow. In the interview segment, Mordy interviewed Dr. Pete Meyers, a marketing scientist at Moz, to discuss tracking Google updates. They explore the thrill of chasing the algorithm, what tools they use, Google algorithm winners and losers lists, finding the common thread of an update, and more! Resources: In Search SEO [Episode 78] https://www.rankranger.com/blog/seo-metrics-that-matter What’s Google’s Goal? Why Google is All About Authority https://www.rankranger.com/blog/google-authority-focus Is top of the funnel content under attack? How the SERP is set to change https://searchengineland.com/is-top-of-the-funnel-content-under-attack-how-the-serp-is-set-to-change-336400 Google’s May 2020 Update: Winners, Winners, Winlosers, and Why It’s All Probably Crap https://moz.com/blog/googles-may-2020-core-update-winners How-to Handle Zero-Searches https://www.rankranger.com/blog/how-to-handle-zero-click-searches Timestamps: Is Search as Journey Effective? [00:03:53 - 00:19:54] Chasing and Tracking Google Updates and SERP Features: A Conversation with Dr. Pete Meyers [00:19:54 - 00:54:47] SEO News [00:55:22 - 00:59:21] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Dr. Pete Meyers https://moz.com/ https://twitter.com/dr_pete https://www.linkedin.com/in/drpete/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

14 Juli 20201h 2min