Leading an Employer Brand Evolution, with Erin Maxin of EY
When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. Erin Maxin is Global Employer Brand Leader at Ernst & Young. Erin Maxin on LinkedIn: https://www.linkedin.com/in/erinmaxin/ EY online: https://twitter.com/EY_US Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
10 Feb 202139min
A Strategic Approach to Employer Reputation and Brand Consistency, with Kirsten Bethmann of Mars
This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture. Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated. Kirsten Bethmann on LinkedIn: https://www.linkedin.com/in/kirsten-bethmann-786a7669 Mars Careers: http://mars.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
27 Jan 202129min
Crafting an EVP That Serves Multiple Brands with Shelley Jeffcoat, LexisNexis Risk Solutions Group
How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization. Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group. Shelley Jeffcoat on LinkedIn: https://www.linkedin.com/in/shelleyjeffcoat/ LexisNexis online: https://risk.lexisnexis.com/group Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
13 Jan 202135min
Attracting Talent to an Adventurous Workplace, with Thea Neal of Royal Caribbean Group
“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Manager at Royal Caribbean Group. Thea Neal on LinkedIn: https://www.linkedin.com/in/nealthea Careers at Royal Caribbean Group: http://rcgcareers.com Royal Caribbean Group online: https://www.royalcaribbeangroup.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
30 Dec 202021min
Building Employer Brand and an Inclusive Tech Workplace, with Chrissy Thornhill of Salesforce
A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce. Chrissy Thornhill on LinkedIn: https://www.linkedin.com/in/chrissythornhill/ Chrissy Thornhill on Twitter: https://www.twitter.com/chrissyglo Follow @SalesforceJobs on Instagram and across social media: https://www.instagram.com/salesforcejobs Connect with Salesforce on LinkedIn: https://www.linkedin.com/company/salesforce/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
16 Dec 202022min
Growing and Recruiting in a New Talent Market, with Chris Fitzner of Appian
Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strategist at Appian. Chris Fitzner on LinkedIn: https://www.linkedin.com/in/chris-fitzner Appian online: https://www.appian.com/careers Follow @appianlife on Instagram and elsewhere on social media: https://www.instagram.com/appianlife The Holistic Approach to Employer Branding, with Tricia Goose: https://soundcloud.com/linkhumans/holistic-approach-employer-branding-tricia-goose-appian Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
2 Dec 202022min
Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna
As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna Careers: http://cigna.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
18 Nov 202024min
Letting Employees (& Pets) Speak for Themselves in Your Employer Branding — Dani Kaufman, PetSmart
This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on Instagram: https://www.instagram.com/lifeatpetsmart Follow the #LifeatPetSmart conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
4 Nov 202016min
